As the app market continues to heat up, Flurry and Pinch Media, two companies that provide analytics to the space, are merging with the promise that by combining, they can cover 80 percent of all iPhone, iPod Touch and Android handsets. Terms weren’t disclosed. While a Flurry rep insisted that this isn’t the case of one company acquiring another, the combined entity lose the Pinch Media name. The identity change will be official sometime in Q1. The two will continue to run both the San Francisco and New York offices, where Flurry and Pinch Media are based, respectively.
Although mobile advertising is starting to come into its own, the dollar figures are still fairly small relative to the general online market. So the deal makes sense from that standpoint, as it will allow the two companies to share clients and tools. In a post on Pinch Media’s official blog, the company mentioned at least one big advantage from the merger. Thanks to Flurry, Pinch Media now has code for Android and Blackberry and can offer analytics to its own clients now. Release (PDF)