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Summary:

Joseph Smarr, CTO of Comcast-owned Plaxo, announced today he is joining Google to lead “a new company-wide focus on the future of the Social Web.” Smarr, who said he will start at Google in late January, has become highly influential on open social web topics.

Joseph Smarr, CTO of Comcast-owned Plaxo, announced today he is joining Google to lead “a new company-wide focus on the future of the Social Web.” Smarr, who said he will start at Google in late January, has become highly influential on open social web topics even as Plaxo has stayed mostly out of the spotlight, for instance serving on the OpenID Foundation and OpenSocial Foundation board, giving a talk at events like Google I/O (embedded below) and the OpenID Summit, and co-authoring a “Bill of Rights for Users of the Social Web.”

http://www.youtube.com/v/6SYnlH5FXz0&hl=en_US&fs=1&

Smarr had joined Plaxo as its first employee eight years ago, and said he took the job at Google for its promise to help evolve the web.

Getting the future of the Social Web right—including identity, privacy, data portability, messaging, real-time data, and a distributed social graph—is just as important, and the industry is at a critical phase where the next few years may well determine the platform we live with for decades to come.

As an aside, I attended a talk at the recent Supernova conference during which Google VP product management Bradley Horowitz spoke of an internal Google conversation about prospective hires in which a colleague warned him “It’s better that we don’t hire these clueful people.” The idea was that smart folks could better help advise, push and regulate Google from outside of the company rather than within. I remember wondering if they were talking about Smarr — well, if they were, it seems they changed their minds.

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  1. hosted voip fan Friday, December 18, 2009

    Interesting to see that Google is moving into the social space too. In all honesty, I’m surprised they didnt make this move sooner. I guess that is what Google Wave is, in a way, but its not quite the same. It will be interesting to see how they evolve.

  2. I am glad to see that they hired Joe Smarr because if there is one man who can make them think differently about social, then it is Joe.

    There have been a lot of people who have tried to bring about change at Google, but their DNA is search and they believe all problems can be solved by machines and computation. As Facebook (and Twitter) have shown, that is not the only case and future of the web has to be social.

    Good news is Joe is savvy, smart, persuasive and more importantly has the larger presence which might buckle Google into thinking different.

  3. Asheem Chandna Sunday, December 20, 2009

    Google is very lucky to get Joe.

  4. It seems Google is really getting into the social game and doing it quickly. With the possible purchase of Yelp, intertwining Twitter results in search and more or less moving away from the clean search results we are used to seeing it seems as though Google is accepting the fact that the static search result page is dead. It will be interesting to see how this new wave of social search integration helps or hurts their bottom line.

  5. Progress on the Open Web is Finally Reaching a Tipping Point | Lifestream Blog Monday, December 21, 2009

    [...] we learned last week that another Activity Streams advocate (and friend of David Recordon’s) Joseph Smarr was headed to Google to lead “a new company-wide focus on the future of the Social Web”. Then I see a tweet [...]

  6. Mr. Open Web Goes to Google – GigaOM Thursday, January 7, 2010

    [...] he announced today on his blog. He joins Joseph Smarr, the former CTO of Plaxo, who will also start working for Google later this month. Smarr and Messina are both board members of the OpenID Foundation. The two have [...]

  7. Google’s Approach to Social for 2010 – GigaOM Monday, January 11, 2010

    [...] owns people’s online identities. To that end, Google has this month brought on strategists Joseph Smarr and Chris Messina, both widely known for their advocacy of the open social [...]

  8. Will Creating a SWAT Team Help Google Get Social? – GigaOM Tuesday, January 26, 2010

    [...] the Social Web.” He also gave a talk at Google’s I/O event last year, which is embedded in this post Liz wrote about his move to [...]

  9. Widgify » Google Buzz Launches Social Inbox Wars Thursday, February 11, 2010

    [...] continues its war path in the social space via acquisitions a la Q&A company Aardvark and smart hires like Joe Smarr.  Moreover, I would expect similar Inbox 2.0 tactics from MSFT and YHOO in the coming year.   [...]

  10. SiliconANGLE — Blog — Google Buzz and the Social Inbox War Friday, February 12, 2010

    [...] Google continues its war path in the social space via acquisitions a la Q&A company Aardvark andsmart hires like Joe Smarr.  Moreover, I would expect similar Inbox 2.0 tactics from MSFT and YHOO in the coming [...]

  11. Google Seeks to Hire “Head of Social” Monday, May 10, 2010

    [...] recently, Google staffed up on advocates of open social web standards such as Joseph Smarr and Chris Messina and tried to put together industry-unified alternatives to Facebook. And in a [...]

  12. Google Me zaatakuje Facebooka? Tuesday, June 29, 2010

    [...] zaangażowana w niego jest duża grupa pracowników (niektórzy przypuszczają, że po to właśnie Google w zeszłym roku zatrudniło byłego CTO z serwisu Plaxo). Podobno Google Me ma być klasycznym serwisem społecznościowym [...]

  13. Congratulations, José. This is great news, and other Proofpoint that Google is serious about embracing the open and social web. Hoping to hear great things from you and his new team in 2010.

  14. Google Adds Rohit Khare to Social Team With Angstro Buy Friday, August 27, 2010

    [...] making it interoperable, an ongoing project of execs like David Glazer as well as recent hires like Joseph Smarr and Chris [...]

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