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Summary:

AdMob, the mobile advertising network, has released its latest metrics report (PDF), which looks at trends for the year. In 2009, one of those would be 150 percent growth for iPhone OS devices on AdMob’s network, with the greatest growth for the iPhone and iPod touch […]

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AdMob, the mobile advertising network, has released its latest metrics report (PDF), which looks at trends for the year. In 2009, one of those would be 150 percent growth for iPhone OS devices on AdMob’s network, with the greatest growth for the iPhone and iPod touch outside the U.S. While this is great news for the platform, it’s not quite the world domination the pretty charts suggest.

According to AdMob, there were 25.3 million unique iPhone OS users in their network in November, a unique user being one that has seen at least one ad request in a given month. That represents less than half the 60 million or so iPhone OS devices that have been sold, but it’s still a valid sample measuring change, change that favors Apple, at least for now.

As previously reported, the iPhone in Japan has come to represent nearly half the smartphone market, so that’s in keeping with what AdMob reports in Japan this year. France saw a big jump too, which could be a result of the end of carrier exclusivity. While China is also up, the lackluster official launch of the iPhone, only 5,000 units sold, likely has little to do with that growth. Gray-market, often pre-owned iPhones will continue to dominate iPhone sales in China into 2010, but that’s not biggest problem for Apple; that would be continued growth in the U.S.

Not that 100 percent growth is bad, but in the U.S. iPhone OS devices have likely reached a saturation point, at least compared to other countries. For those pining for a Verizon iPhone, this relative slowing of growth should be a strong incentive for Apple to abandon its exclusivity agreement with AT&T. Another incentive would be competition from Android.

AdMob shows Android traffic up dramatically over the year. For November, Android accounted for 27 percent of ad requests, up from 20 percent in October, with 88 percent of traffic generated in the US. Expect that to change in 2010 with a profusion of Android devices and deals being made domestically and internationally. While 2009 may have been the year of iPhone OS, unless Apple abandons carrier exclusivity 2010 may belong to Google.

  1. It’s an Apple world, and we all must bow down to Steve Jobs(even if he on his last legs).

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  2. If I were Apple, I’d turn the tables on Google buy simply making the iPhone Apps themselves the source of ads for the iPhone.

    For example, many companies have already submitted apps to the the App Store that are nothing more than an adverstisment of their product or service. Well, Apple could go one step further and make it so that you don’t need to be a programmer to slap a complete ad for your company by just using a template builder.

    Using this approach would insure Apple that people going searching on the iPhone App Store and not all over the place by using Google.

    Apple may even be able to make an ad section within the App Store.You make it and people will populate it with all sorts of stuff.

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  3. Yea, 2010 may be the year of the android same as 2009 is the year of the netbook.

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  4. Going forward I would take anything printed by AdMob with a grain a salt- being bought by Google no longer makes them an independent source of such news.

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  5. In continuation of my idea above, wouldn’t it be great if we could make our iPhone widgets in Safari on a Mac/PC and then save them to the iPhone as an independent application? Talk about true user customization.

    You can do this now in Safari and save in the Dashboard; but being able to save it to the iPhone would be even better!

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  6. iPhones are perfect for cities with large numbers of commuters who use public transport like subways. NYC, London, Tokyo, Paris etc, so not surprising. When you visit these cities people are texting and emailing while on the go. In NA we tend to drive a lot so we only use our iPhones when we out of the car.

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  7. [...] Despite this, the de facto standard is still a screenshot of Excel, a solution which is even used by the most reputable blogs. This is taken from [...]

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  8. [...] international trend has been toward more iPhones on more providers, and Apple would be able to benefit from opening up [...]

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  9. Apple rules the average tech user because of its idiot proof designs. iPhone is popular because of App Store. Android would not be able to compete because Apple has tightly controlled the OS i.e all apps work on all iPhones and iPod Touch models. Android has got splintered into many strains.

    iPhone OS is to Android what Windows is to Linux.

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  10. [...] international trend has been toward more iPhones on more providers, and [...]

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