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Summary:

News Corp., MySpace Eye Flixster; News Corp. has been conducting due diligence on Flixster as part of a plan to combine it with Rotten Tomatoes. (AllThingsD) VideoEgg, comScore Partner on Tracking Ad Impact Offline; companies will launch a new product that allows brands to gauge the […]

News Corp., MySpace Eye Flixster; News Corp. has been conducting due diligence on Flixster as part of a plan to combine it with Rotten Tomatoes. (AllThingsD)

VideoEgg, comScore Partner on Tracking Ad Impact Offline; companies will launch a new product that allows brands to gauge the impact of online advertising on brick-and-mortar sales. (MediaPost)

YouTube Adds Facebook Friends; in addition to finding Gmail contacts on YouTube, users can now find and connect with people they know on Facebook. (YouTube blog)

Blockbuster Picks Widevine for DRM; DVD rental company will use Widevine’s DRM and video optimization technology for video delivered to internet-connected consumer electronic devices. (emailed release)

BrightRoll Launches Platform Partner Program; partners include advertising companies Adap.tv, Auditude, FreeWheel and LiveRail, as well as video player companies including Brightcove and thePlatform. (press release)

FiOS Adds HDNet to VOD Lineup; service includes more than 20 hours of HD programming from HDNet and more than 25 free movies from HDNet Movies per month. (Multichannel News)

Critical Media Hires Gilley as CTO; Vidavee founder and former Vignette CTO Tom Gilley will be responsible for product development on Critical Mention, ClipSyndicate and Syndicaster products. (emailed release)

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