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Summary:

Google is making its second underwater cable investment, an effort to link parts of Asia Pacific and add up to 23 Tbps of bandwidth capacity to the region. The construction is part of a boom in submarine cables fueled by broadband demand.

The original SJC proposal

Google said yesterday that it’s joined forces with some Japanese and Indian telecommunications firms to build a $400 million submarine cable that will connect the Asia Pacific region, dubbed Southeast Asia Japan Cable (SJC). If all this sounds like déjà vu, that’s because Google invested in the Unity submarine cable last year, and because the SJC cable was talked about in 2008 as well. This will be the second underwater cable in which Google invests. It’s also another indication of how much Google will spend to bring faster Internet to the world in order to keep its ad dollars flowing.

The 8,300-kilometer long cable will add up to 23 terabytes of capacity to the market in a few years and will link Singapore, Hong Kong, Indonesia, Japan and the Philippines. The SJC system will have 17 Tbps of capacity when it’s completed in the second quarter of 2012, and will be upgradable to 23Tbps.

Google is working with Globe Telecom in the Philippines; Japan’s KDDI; Network i2i, a subsidiary of Bharti; Reliance Globalcom and Telemedia Pacific. Many of these companies were part of the original Unity cable plans. Demand for wired and mobile broadband is leading to more cable construction around the world as bandwidth becomes the key means for communications and business.

  1. Now if only we could get 23 Tbps connections in our home. One can dream can’t he?

  2. I wish Google and BT would team up here in the UK to do something about the broadband situation (grrr)

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  4. SolidNode » Blog Archive » Google, Cables and the Future of the Web Monday, December 14, 2009

    [...] Thursday Google said it would team with KDDI, Bharti Airtel, Reliance to build a $400 million submarine cable that will connect the Asia Pacific region, dubbed Southeast Asia Japan Cable (SJC). In 2008 [...]

  5. Google’s Bet on Asian Bandwidth Boom Will Likely Pay Off Monday, June 7, 2010

    [...] to connect the Western U.S. with some of the world’s biggest broadband consumers as well as areas within the region. Om said such an investment in cables could presage an economic boom. From my standpoint what the [...]

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