Vevo said today it’s signed up EMI Music, adding even more videos to its soon-to-be launched online music video site. With the addition of EMI, Vevo will have three of the four top recording labels in its stable, with Warner Music Group being the only holdout.
The Vevo web site is due to launch tomorrow, Dec. 8. EMI’s signing will bring videos from artists like Lily Allen, Coldplay, Norah Jones and Katy Perry to the site, bolstering a lineup of artists from Universal Music Group and Sony Music.
The company, which is joint-owned by Universal Music Group and Sony Music Group, with YouTube providing the back-end infrastructure, have tried to create a sort of “Hulu for music videos,” where users can watch ad-supported videos of their favorite artists. By creating the site, the partners hope to create a new revenue stream for that content.
Unlike UMG and Sony Music, EMI hasn’t taken equity in the company, according to MediaMemo. Instead, it’s entered into a licensing deal with Vevo that give it an advance against revenue up front.
Still missing from Vevo’s roster is Warner Music, which has had a turbulent relationship with YouTube. The company asked for videos of its artists to be removed from the video-sharing site last December, only to miss out on hundreds of millions of video views that it could have been monetizing. Warner Music has since reconciled with YouTube, striking a deal to get its videos back on the site in September, but it’s not clear how that might affect it signing up with Vevo.