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Google (NSDQ: GOOG) is upping the ante in the search market. A week after Microsoft (NSDQ: MSFT) rolled out a series of updates to its upsta…

Marissa Mayer @ Web 2.0

Google (NSDQ: GOOG) is upping the ante in the search market. A week after Microsoft (NSDQ: MSFT) rolled out a series of updates to its upstart Bing search engine at an event in San Francisco, Google followed up with its own news:

Real-time search: Google is finally releasing its long-expected real-time search service. The search engine will now include some real-time updates among its standard web results. A scroll bar lets users see the various real-time entries without crowding the entire results page. Click “pause” and the listings stops refreshing.

The results come from sites across the web, including the WSJ and Yahoo (NSDQ: YHOO) Answers, as well as from public updates on Facebook and MySpace, as a result of partnerships Google just announced with those two companies; a previous relationship with Twitter was announced earlier this fall after Microsoft announced one of its own.

So, what’s the money-making opportunity here for Google? Fellow Amit Singhal said there were no direct ones for the moment. “We are concentrated on bringing the most value to our users,” he said. “I believe the space is very, very young. As time goes on, new models will develop.”

Mobile search options: The company says it’s working to take location into account when it suggests searches on mobile phones. So, a user who begins to type the letters “Re” in Boston would see “Red Sox,” while one in San Francisco would see the retailer “REI.”

Google will also begin to soon include listings of products available in stock near to a user’s location in its product search. That will pit it against several startups, including Milo.com, that already let users search store inventories in real-time.

VP Vic Gundotra also showed off Google’s voice search function for mobile phones, which lets users speak queries into their phones. He said that users can now search using additional languages, including Mandarin and Japanese. And yet another mobile search feature — called Goggles — lets users take photos of objects and then returns search results about them. For now, it’s in Google Labs and only available for Android phones, but Gundotra said the ultimate goal is to have Google be able to “visually identify any image.”

Read about all the mobile search updates here.

As for Microsoft, which unveiled its own real-time search feature in November as well as some mobile search updates last week, it was mentioned only in passing at the event.

Asked about Microsoft’s strategy of pulling data from third-party sources directly onto its results pages for some queries, so that users don’t have to navigate away to another site, Google VP Marissa Mayer (pictured) said that while Google too wants to get users the information they want more quickly, it did not want to create “most-authoritative pages” for common queries, since the web “thrives on openness” and doing so would create a “much more closed system.”

  1. I see little or nothing innovative and surprised at the “in the works” discussion that is given a pass by the press.

    Real-time search is nothing more than agent-based technology. I don’t believe general consumers care about real-time search and the audience that will use real-time search are using more hard-core agent tools for agent-based information retrieval. But the “real time search” moniker is cute and faddy, though….

    Voice command search was implemented by Microsoft Live Mobile, prior to Bing several years ago. What was describe was very similiar to what Microsoft released years ago with their SAPI and it appears to be catch-up. The issue with voice command is the similiar to Ask Jeeves poor implementation of natural language query processing – it appears to be nothing but a facade and not a true platform to accomdate voice/conservant information retrieval.

    Overall, I expected something more fundamentally groundbreaking than this stuff…

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  2. great, now i can see when gmail outages occur in real-time

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  3. Why read ordinary people saying about Taylor Swift on Twitter? Why not read her tweets? Quite annoying to read those….

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  4. It’s gonna be a search engine war. Can’t wait to see more updates from google.Expecting new year gifts from Google.

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  5. This is a bold, timely move by Google that is likely to lead to a massive shake up in the entire search industry. It is clear that some of the folks who have commented so far are not very excited about it. I can understand this, too. I’d recommend folks check out TipTop at http://FeelTipTop.com to see what “real” real-time search can deliver when packaged well.

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