http://gigaom.com/2009/12/04/zappos-to-produce-50000-original-vids-in-2010/ Tue, 18 Jun 2013 04:11:49 +0000 hourly 1 http://wordpress.com/ http://gigaom.com/2009/12/04/zappos-to-produce-50000-original-vids-in-2010/#comment-478357 Tue, 08 Jun 2010 12:51:15 +0000 http://newteevee.com/?p=36778#comment-478357 [...] The benefits of video for e-commerce sites are obvious: Videos have shown to create higher engagement rates and provide a lift in purchase intent and conversions. Videos also tend to reduce product returns, as consumers get a better understanding of a product before they buy it. Zappos, for instance, is putting lots of resources into building up its store of product videos to boost engagement and conversion, with plans to produce more than 50,000 product videos in 2010. [...]

]]> http://gigaom.com/2009/12/04/zappos-to-produce-50000-original-vids-in-2010/#comment-478356 Sun, 14 Mar 2010 23:23:24 +0000 http://newteevee.com/?p=36778#comment-478356 [...] users to submit their video experiences which increase sales 6% to 30%.  In 2010, it will create 50,000 [...]

]]> http://gigaom.com/2009/12/04/zappos-to-produce-50000-original-vids-in-2010/#comment-478355 Sun, 07 Feb 2010 23:06:15 +0000 http://newteevee.com/?p=36778#comment-478355 [...] users to submit their video experiences which increase sales 6% to 30%.  In 2010, it will create 50,000 [...]

]]> http://gigaom.com/2009/12/04/zappos-to-produce-50000-original-vids-in-2010/#comment-478354 Sat, 05 Dec 2009 04:05:55 +0000 http://newteevee.com/?p=36778#comment-478354 I support you.. Hopefully Zappos will succeed in the future

]]> http://gigaom.com/2009/12/04/zappos-to-produce-50000-original-vids-in-2010/#comment-478353 Fri, 04 Dec 2009 21:25:23 +0000 http://newteevee.com/?p=36778#comment-478353 A $2mil commitment to original video creation by an etailer? I love it. Altho…there are more economical ways of getting that content.

]]> http://gigaom.com/2009/12/04/zappos-to-produce-50000-original-vids-in-2010/#comment-478352 Fri, 04 Dec 2009 19:01:11 +0000 http://newteevee.com/?p=36778#comment-478352 [...] e-commerce segment to use video as a way to increase sales of their products. Zappos, for instance, plans to produce 50,000 videos to help market its goods in 2010. And Brightcove is beginning to cash in on e-commerce companies [...]

]]> http://gigaom.com/2009/12/04/zappos-to-produce-50000-original-vids-in-2010/#comment-478351 Fri, 04 Dec 2009 18:53:25 +0000 http://newteevee.com/?p=36778#comment-478351 I can see how you’d think that, but after talking with them, it fits with the overall Zappos vibe.

]]> http://gigaom.com/2009/12/04/zappos-to-produce-50000-original-vids-in-2010/#comment-478350 Fri, 04 Dec 2009 18:11:19 +0000 http://newteevee.com/?p=36778#comment-478350 It’s interesting that Zappos is doing this all in-house and not farming this out to other providers.

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