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Summary:

The United Nations Climate Change Conference (Cop15) kicks off Monday in Copenhagen, and promises to be a hugely influential event. Entrepeneur Shai Agassi has weighed in on its importance for governments and public awareness.

The grand ambitions and the business model of Shai Agassi’s electric vehicle infrastructure startup Better Place are nothing if not controversial, but the man himself has the speaking skills of Steve Jobs. And in his description of why Copenhagen is important, in this video clip made by Found Object Films, the UN Foundation and TckTckTck, I think he’s basically right. Agassi says that no matter what happens at the summit, its importance is in creating a high level of public awareness about the climate crisis, and showing governments that the public stands behind action against climate change (hat tip Triple Pundit).

“There’s not a lot of policy that is required from governments, but the signal, the importance, ‘we’d like this thing to happen,’ is critical. It’s amazing what a galvanized shared vision does to a political body.”

  1. [...] wealth of greentech entrepreneurs and innovators will be attending the events (Better Place’s Shai Agassi says “See You in Copenhagen”) in hopes that their presence will show how important the international decisions and agreements [...]

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  3. [...] technology startups like Better Place will be attending the events in droves over the next 2 weeks in hopes that their presence will show [...]

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