18 Comments

Summary:

Google has launched a product called Google Public DNS that can be installed as an alternative to the DNS systems offered by network providers, the purpose of which it says is to make the web run faster, and early reports confirm a noticeable speed increase.

Google today launched a product called Google Public DNS that can be installed as an alternative to the DNS systems offered by network providers. If you want to configure your network to use it, go here.

Google says the purpose of Public DNS, which resolves domain names to IP numbers, is to make the web run faster for users, and early reports confirm a noticeable speed increase. The company says it will not block, filter or redirect DNS responses — which is what competitors like the startup OpenDNS provide as a service to prevent users from phishing and other attacks and to monetize domains that aren’t yet resolved. (Personally, I can see the benefit of those redirecting services, but it irks me that they mess with my precious Firefox URL bar “I’m feeling lucky” searches.)

However, Google does say it will step in to combat spoofing and denial-of-service attacks by doing things like checking the validity of nameservers’ responses, making requests more random and removing duplicate queries.

Plenty of people fear Google’s big brotherish tendencies, and this service may not be for them. But the company maintains that this is not some new personalization and ad targeting scheme. Google Public DNS will only store IP info for 24 hours, and will not connect with users’ Google account or the company’s advertising products.

David Ulevitch, Founder of OpenDNS shares his thoughts on Google DNS and the importance of DNS in the internet infrastructure. “When you use Google DNS, you are getting the experience they prescribe. When you use OpenDNS, you get the Dashboard controls to manage your experience the way you want for you, your family or your organization,” he writes.

  1. Chancey Mathews Thursday, December 3, 2009

    There’s an add-on for Firefox that fixes the Feeling Lucky feature permanently: https://addons.mozilla.org/en-US/firefox/addon/7993

    1. Brilliant! Thx Foofy.

  2. My response to Google’s announcement: http://blog.opendns.com/2009/12/03/opendns-google-dns/

    Also, I don’t think early reports show them being faster, quite the contrary. India and some parts of Asia we’re not as fast, but that’s quickly changing. North America we’re faster from what I’ve read and heard.

  3. That’s right it’s not about ads, it’s about:

    • Speed, so you can search more often and get served more ads.
    • Data, so they learn habits better and serve you better ads.

    Nope, not about ads at all.

  4. Google DNS is faster for most international users. In US OpenDNS seems to be still faster. http://www.manu-j.com/blog/opendns-alternative-google-dns-rocks/403/ Results have come in India, Argentina, UK, Slovenia, Brazil, Germany, Netherlands, Italy and various US cities

  5. “Google Wants to Speed Up the Web: Launches Its Own DNS Service” and related posts « Twitter Thursday, December 3, 2009

    [...] Google Says Public DNS Is About Speed, Not Ads – GigaOM [...]

  6. It will be only naive to think that it is really the speed that they are after. Every project in Google is evaluated for cash flow opportunities..

  7. I don’t think speed is the only intention. Over the time this could mean much more to them. This move infact is very much inline with their mission to organize world’s information.

    http://telebits.wordpress.com/2009/12/03/google-dns-for-users-or-shareholders/

  8. Also, I don’t think early reports show them being faster, quite the contrary. India and some parts of Asia we’re not as fast, but that’s quickly changing. North America we’re faster from what I’ve read and heard.

  9. look for “vivilproject dns” on a search engine and list a lot of public DNS other than google dns and opendns… i do not love my private surf can be tracked for ads reasons :-(

  10. “Google Launches a Public DNS Service” and related posts « Twitter Friday, December 4, 2009

    [...] Google Says Public DNS Is About Speed, Not Ads – GigaOM [...]

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