Discovery Communications is adding another distribution outlet for its video content, with a new partnership that puts a ton of its clips on MySpace. With a new Discovery Channel page on the social network, users can browse short-form clips from a number of popular shows on cable networks The Discovery Channel, Animal Planet, and TLC.
While Discovery’s MySpace channel includes hundreds of clips from popular shows like John and Kate Plus 8, The Deadliest Catch, and Mythbusters, you won’t find any long-form or videos on the site. In fact, Discovery has been downright opposed to the idea of its viewers watching full-length videos online in an ad-supported fashion.
For MySpace, the deal expands on the social network’s ability to bring in premium content that can be viewed on a partner’s channel page and shared on an individual user’s profile page or news stream. Jason Kirk, vice president of content and marketing at MySpace, said in an interview with NewTeeVee that his company is focusing on building unique experiences for entertainment and media brands, as well as helping to foster the social interactions that go on around that content.
The social network introduced a similar deal with HBO last year, and is looking to build similar channel pages for other media and entertainment brands. According to Kirk, the companies will work together on selling advertising against the content, using Auditude for video ad serving, and will share in the revenues from those ad sales.
The Discovery Channel community page on MySpace includes hundreds of clips from the following shows:
- Discovery Channel – The Deadliest Catch, Dirty Jobs, Man vs. Wild, Mythbusters, Storm Chasers, and Verminators
- Animal Planet – Lost Tapes, Monsters Inside Me, River Monsters, Untamed and Uncut, and Whale Wars
- TLC – Eighteen Kids and Counting, Jon and Kate Plus 8, L.A. Ink, and Toddlers and Tiaras
In addition to MySpace, Discovery has a large number of short video clips available on partner sites like YouTube, Comcast’s Fancast and CBS Interactive’s TV.com. The company also recently released an iPhone app, which viewers can use to stream short-form clips to the mobile device.