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Summary:

Social dating network Zoosk just announced it has raised $30 million in a fourth round of funding led by Bessemer Venture Partners. This is…

Zoosk

Social dating network Zoosk just announced it has raised $30 million in a fourth round of funding led by Bessemer Venture Partners. This is the latest $25 million-plus round by a startup in the social space, following others last month by RockYou and Playdom — a sign that the venture capital market is definitely coming around. And, indeed, it was only in June that Zoosk brought in $6 million in its third round.

Zoosk — which is accessed via apps on social networks, including Facebook, MySpace, and Bebo — now says it has been used by 40 million singles, up from the 30 million users it said it had in June. The company says its revenue recently hit a $30 million “run rate,” which it said it brought in via the sale of premium memberships, virtual goods, and ads.

In a release, Zoosk says it will use the new funds for “continued global expansion, marketing activities in key geographies, and investments in new features and applications.”

Other investors in this round include Canaan Partners and ATA Ventures. With this latest funding, the company will have raised $40.5 million since its launch two years ago; Zoosk also raised a $4.1 million second round in June 2008.

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  1. I’d add something else to this. Human costs are the big factor but there is a lot of leverage in social dating service. You write this post and spend some time on it, however hundreds or thousands of highly targeted social dating service pros are likely to see it and spread it around if it adds value. So the employee overhead should get amortized against the reach and value of a highly targeted audience.

  2. “hundreds or thousands of highly targeted social dating service pros are likely to see it and spread it around if it adds value.”

    That’s true. For instance, coaching services, affinity-based matchmaking, games are all gathered in the same interface on http://www.goodwizz.com. The community, lead by psychologists, also suggests places to meet with geolocation. This facebook app has known a very fast growth over past months. Same as zoosk

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