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Summary:

MOG’s $5 monthly, all-you-can-eat subscription service is finally live. Was it worth the wait? Let’s just say the short preview I took this morning has my music glands sweating more than John Bonham did after Led Zeppelin concerts in the 70s.

Digital music subscription services aren’t exactly new, but MOG’s approach certainly is. The $5 monthly, all-you-can-eat service we heard about in October is finally live. Was it worth the wait? Let’s just say the short preview I took this morning has my music glands sweating more than John Bonham did after Led Zeppelin concerts in the 70s. MOG offers access to more than 6 million tracks from both indie labels and the big four: Universal Music Group, Sony Music Entertainment, Warner Music Group, and EMI Music. The vast music library isn’t the only appealing aspect of this subscription service, however. The best elements from competing services, as well as some features unique to MOG, make the new All Access Pass worth a listen.

Using the online MOG Music Player, you can quickly search for any artist, album or song. Instead of simple results from one search term, MOG returns all relevant bits in one window, making it easy to expand upon the original query. A quick tap and you’re listening to 320kbps of streaming music. But it doesn’t stop there. Upon enjoying your tune, you can move a slider to adjust the rest of your in-progress playlist. Leave it on “Artist Only” to hear what you searched for. Slide it over to “Similar Artists” and you get a Pandora-like playlist in real time. Or set it anywhere between the two options to customize playtime between your favorite artist’s songs and a sprinkling of similar tracks. MOG also adds a social feature with shared playlists. Simply make any of your lists public, and they’ll appear in search results for other MOG users.

At our GigaOM Pro subscription research service, I posed the idea of Amazon offering online music storage and streaming to handsets — after all, the company has all the pieces in place for me to access my digital MP3 library from any of my web-connected devices. MOG appears to support full computers and not handhelds, but it offers an advantage over my Amazon proposal. Any track heard on MOG can be added to “My Library” at the touch of a button — and with all of those songs available, my virtual MOG collection at $60 a year could be far vaster than an Amazon MP3 library built for between $2 and $12 an album.

  1. [...] rest is here: MOG All Access Pass — Unlimited Music Rains From the Cloud – GigaOM Rate this topic: (No Ratings Yet)  Loading … Popularity: 1 views Tagged with: [ [...]

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  2. Aside from the nice player interface and light social features, I don’t see how this is different from any existing service like Rhapsody.

    I’ll stick with LaLa.com, thanks. At least they’re working on an Android app.

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  3. Yes, it’s fantastic. I love reading about these great new services and see this when I try it:

    “We’re sorry but due to licensing restrictions, MOG All Access is not yet available in Australia”

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  4. Still don’t understand why you would pay for this when Grooveshark offers similar functionality for free.

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  5. Gunderstorm, I like lala a lot, too, but unfortunately, lala doesn’t offer unlimited listening. There’s something very liberating about a music buffet :).

    And how is it different than Rhapsody?
    – A lot cheaper
    – A much, much nicer web interface
    – Way faster search

    Rupert, I’m American, but I can absolutely understand that frustration. I’ve lived outside the U.S., too. Blame the ridiculously fractured intellectual property system globally :(.

    Laura… that’s a pretty easy one. Grooveshark…
    – is very very very hit or miss when it comes to finding a song you want.
    – provides little in the way of info / context around the artists and songs
    – has a lot of inaccurate information (mislabeled songs, etc.)
    – is, IMHO, treading in a legal gray area.

    I do love how Grooveshark lets you easily embed songs or playlists elsewhere on the web (as does lala), and I hope Mog eventually enables that as well.

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    1. I’m assuming MOG’s files are DRMed? When I first signed on to the buffet-style Yahoo! Music Unlimited the introductory price was $60/year…

      And then they folded.

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  6. [...] MOG All Access Pass – Unlimited Music Rains From the Cloud (gigaom.com) [...]

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  7. [...] in the music subscription arena. But what started in 2006 as a music-blogging network has become a full-fledged on-demand streaming music service — one whose transformation came about because a project backed by two major record labels [...]

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  8. [...] raised $5 million last summer, prior to the introduction of its all-you-can-eat streaming music service in early December. David Hyman, CEO of MOG said the [...]

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  9. [...] cloud-based mobile service will cost $10 a month, double that of its well-received desktop-only product, which features custom radio and playlisting in addition to the on-demand component. Music service [...]

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  10. [...] while desktop-only customers pay $5. That’s an increasingly familiar price point: MOG, which went live last fall and is now preparing its mobile launch, will have the same two-tiered price system, while [...]

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