Forty-six percent of U.S. households have at least one HDTV set, according to a new study from the Leichtman Research Group (LRG), roughly double the percentage of homes that had HDTVs two years ago. LRG says the adoption was spurred by falling HDTV prices and the dearth of non-HDTV sets available. (Shutting off analog TV transmissions didn’t hurt, either.)
LRG believes that roughly 64 percent of all HD households are getting HD programming from an MSO, which is up from 58 percent last year. Suprisingly, 14 percent of individuals with an HDTV think they’re watching HD programming — but aren’t. Not to sound elitist — but COME ON! People should know the difference between HD and non-HD on their TV sets by now.
LRG’s numbers will surely need an update after this holiday season, as HDTVs topped Retrevo’s Gadgetology survey, with 30 percent of Black Friday TV shoppers wanting high-definition sets. Our own Ryan Lawler braved the early morning crowds to upgrade his TV situation and eventually even got the physical store to match its online price (which was $40 lower!).