Droid Nears Its Million-Device Target

droid1.pngMotorola and Verizon’s $100 million marketing push seems to be paying off: The much-ballyhooed Droid smartphone made by Motorola and powered by Google’s Android 2.0 OS is inching toward its goal of a million devices sold during the fourth quarter of 2009. The two companies have thus far sold between 700,000 and 800,000 Droids, according to data collected by RBC Capital Markets analyst Mark Sue.

Broadpoint AmTech analyst Mark McKechnie estimated a few weeks ago that Motorola was going to sell 600,000 Droids. Looks like we have gone well past those estimates. McKechnie expected Motorola to sell about a million Android-based phones during the quarter.  Demand for Droid might be stronger than previously indicated, Sue’s numbers show.

With a month to go, it is more than likely that Motorola will meet its targets, Sue said in a note to his clients, mostly because of strong demand. “According to our survey, some higher-traffic Verizon stores in major cities may be selling over 100-200 Droid units per week since the launch,” he said. “The bulk of Motorola’s smartphones this quarter will be at Verizon.”

Droid has received good reviews, though lately some dissatisfied customers have started to speak out against the smartphone. I personally am lukewarm on the device, even though I am amazed by its super-fast multi-app processor, stunning screen and, of course, the Verizon network, which is rock-solid. Nevertheless, I much prefer the BlackBerry Tour over Droid.

droid2.pngMotorola is expected to sell about 1.5 million smartphones in the fourth quarter of 2009, which means the company’s other Android devices — Milestone (the European version of Droid), Motorola Cliq and Dext — are not selling as well as Droid. That’s no surprise since there isn’t a big marketing push to support these devices.

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