More consumers used their mobile phone to make purchases and compare prices on Black Friday than ever before, according to data reviewed by Dow Jones.
Mostly, the data was compiled from eBay’s PayPal and TheFind.com, a product search engine. PayPal said mobile payments surge nearly 650 percent, compared to last year. Amanda Pires, senior director of marketing, said mobile purchases are increasing as retailers and higher-end phones make it easier to shop on the phone. TheFind.com, which has an iPhone app and a designated mobile version, told Dow Jones (NYSE: NWS) that the number of people using phones to comparison shop increased this year. Mobile searches jumped to about 200,000 this year from 5,000 on Black Friday in 2008.
In general, comScore said this year that $595 million was spent shopping from a PC on Nov. 27, making it the second heaviest online spending day to date in 2009 and representing an 11-percent increase versus Black Friday 2008.