http://gigaom.com/2009/11/27/give-gifts-with-bytes-not-gives-that-bite/ Fri, 10 Feb 2012 20:33:30 +0000 hourly 1 http://wordpress.com/ http://gigaom.com/2009/11/27/give-gifts-with-bytes-not-gives-that-bite/#comment-297421 Fri, 15 Oct 2010 00:01:20 +0000 http://gigaom.com/?p=83060#comment-297421 [...] Last holiday season, Stacey suggested that technology companies start thinking smartly and offer a complete solution around hot services such as Netflix or Pandora as a gift rather than making it about the gadget. To Netflix CEO Reed Hastings, here’s a suggestion: Figure out a deal with Steve Jobs, and start offering Apple TV for free in exchange when customers agree to a two-year subscription. I bet Jobs & Co., will cut you a special deal, considering there are so many new cord-cutting options on the way to the market and Apple needs an edge. According to some estimates, Apple TV has become a brisk seller -– about million units a quarter — and it can be an even bigger hit. [...]

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