8 Comments

Summary:

High-definition TV sets are expected to top the wish lists of consumers looking to cash in on Black Friday and Cyber Monday deals. According to Retrevo’s Gadgetology survey, 30 percent of consumers shopping over the weekend want a new HDTV set, compared to 22 percent that […]

High-definition TV sets are expected to top the wish lists of consumers looking to cash in on Black Friday and Cyber Monday deals. According to Retrevo’s Gadgetology survey, 30 percent of consumers shopping over the weekend want a new HDTV set, compared to 22 percent that are looking to purchase a new computer and just 14 percent that want a new Blu-ray player.

The competition for HDTV buyers is expected to be intense, with Wal-mart, Best Buy, Target and other brick-and-mortar retailers slashing prices and offering “door-buster” deals to get consumers in their stores over the weekend. Online retailers like Amazon.com are being equally as aggressive, with some holiday weekend deals already available.

So what are consumers looking for in their new HDTVs? According to Andrew Eisner, Retrevo’s director of community and content, most new HDTV buyers are being spurred by the digital TV transition to replace their old CRT sets. As a result, there’s been a noticeable shift in consumer buying behavior and retailer pricing for medium-sized TVs vs. large TVs. Whereas last year, consumer interest in HDTVs smaller than 37 inches was about even with those that were bigger, Eisner says that this year consumers are looking at small or medium-sized sets at about a 3:2 ratio.

That’s partly due to attractive pricing on the retailer side. Many retailers are using the holiday weekend to clear out inventory of older, smaller 720p HDTVs. Target, for instance, is offering a 32-inch Westinghouse HDTV at 720p for $246. It’s an entry-level price for an entry-level set, but it’s sure to stir interest from consumers looking for a good deal.

It’s also partly due to budget constraints in a down economy. “We believe that 30 percent of consumers will buy TVs this season, and a big percentage of those are buying on Black Friday and will spend about $1,000. So we conclude that a lot of people will be buying medium-sized TVs for that price,” Eisner said.

While HDTV demand is expected to be robust this holiday season, Retrevo doesn’t see much interest among consumers for Blu-ray players or gaming consoles. Only 14 percent expect to buy a new Blu-ray player over the weekend, and about 10 percent are shopping for a new game console.

You’re subscribed! If you like, you can update your settings

  1. I like HD-TV…. I want it

  2. Dumb Idea: Waking Up at 4 AM to Shop for Deals Friday, November 27, 2009

    [...] many others this holiday season, I found myself in want of a new HDTV, and (foolishly) decided to try my hand [...]

  3. Should You Have a Blu(-ray) Christmas? Monday, November 30, 2009

    [...] to Retrevo, 14 percent of consumers were looking to buy a Blu-ray player over the Thanksgiving shopping holiday. That, no [...]

  4. Study: Almost Half of U.S. Households Have HDTVs Monday, November 30, 2009

    [...] Ahead of Black Friday, HDTVs Lead the Way: Survey [...]

  5. Study: Almost Half of U.S. Households Have HDTVs Monday, November 30, 2009

    [...] need an update after this holiday season, as HDTVs topped Retrevo’s Gadgetology survey, with 30 percent of Black Friday TV shoppers wanting high-definition sets. Our own Ryan Lawler braved the early [...]

  6. Holiday Weekend HDTV Sales Driven By Deals Tuesday, December 1, 2009

    [...] Weekend HDTV Sales Driven By Deals As predicted, HDTV sales led demand among consumer electronics from Black Friday through Cyber Monday, with retailers both online and off seeing huge interest [...]

  7. HDTV Sales News – December 2009 | HDTV Sales Sunday, December 6, 2009

    [...] Ahead of Black Friday, HDTVs Lead the Way: Survey – Weekend HDTV Sales Driven By Deals As predicted, HDTV sales led demand among consumer electronics from Black Friday through Cyber Monday, with retailers both online and off seeing huge interest [...] Holiday Weekend HDTV Sales Driven By … [...]

  8. Is Blu-ray Finally Coming Around? Wednesday, December 9, 2009

    [...] by Wal-Mart on Black Friday. Best Buy sold a similar entry-level player for $99. Market researchers estimated that 14 percent of consumers wanted to use the shopping weekend to buy a Blu-ray player. Plus, Wal-Mart just announced that it [...]

Comments have been disabled for this post