The (RED) movement allows companies to give a little back while also selling their products, by branding versions of their goods with the (RED) logo, name, and color. In exchange, a portion of the price of said products is donated to the fight against HIV and AIDS in Africa. Apple is on board with the program, with (RED) iPods, and now one of its iPhone developers, Shazam, has thrown its weight behind the cause, too.
Shazam is the first mobile app to endorse the program. (Shazam)RED is available on the App Store now for $4.99, which is the same price that Shazam Encore retails for.
The only difference between the two is that when you purchase (Shazam)RED, 20 percent of the purchase price of the app, or a little less than $1, will be “contributed to the Global Fund to fight AIDS, Tuberculosis and Malaria,” with (RED) funds specifically going towards the fight against HIV and AIDS. Also, in addition to the features included in Shazam Encore, you get access to (RED) news and content via an icon on the bottom menu bar that loads (BLOG) RED in a built-in browser.
In an interview with TMCnet.com, Shazam CEO Andrew Fisher highlighted the success of the (RED) program, and the potential reach of (Shazam)RED given the iPhone’s massive user base. With over 10 million people owning either an iPhone or an iPod touch worldwide, the potential boon for projects like (RED) is astronomical. And the relationship is mutually beneficial, since developers get access to the marketing value inherent in the (RED) brand.
In case you aren’t familiar with the new features of Shazam Encore, which is the paid version of the wildly popular music identification app Shazam, it allows you to find recommendations for your music tags, search for songs, albums, and artists, and see charts of the most-tagged music. You can also sync your tags with the web-based Shazam interface and share them via Facebook and Twitter. Finally, you can use car mode to identify playing on the radio while you’re driving.
If you were planning on paying for Shazam Encore anyway, there’s no real reason not to opt for (Shazam)RED (iTunes link) instead, unless you’re worried about future updates. I’m sure that Shazam will update this product for at least as long as they do Encore, though, because I can’t imagine much additional effort or expense would be required, if any, to do so.