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Summary:

The results of the latest round of Indian Readership Survey is out and here’s a compilation of how some of the most popular English newspape…

The results of the latest round of Indian Readership Survey is out and here’s a compilation of how some of the most popular English newspapers and magazines fared. All figures in this story are all-India average issue readership.

Of the 25 English newspapers covered by this round, 12 registered an increase in readership, three remained static, nine registered a drop and one could not be compared as it wasn’t covered during the previous round.

Three newspapers–The New Indian Express (11.26%), The Tribune (15.73%), The Hitavada (13.49%)–enjoyed double digit percentage growth in readership while only Mid-Day (-10.02%) suffered a double-digit percentage decline in readership, apart from Metro Now (-34.93%), which has ceased to be a daily.

The Times of India, the country’s most read English daily, saw a 4.02% rise in countrywide readership and now has 7.1 million readers. The second most read daily, Hindustan Times, dropped 4.21% and now has 3.34 million readers. DNA rose 4.76% to 7.93 lakh readers. The Indian Express, currently on a high with its exclusive publication of the controversal Liberhan report, gained 3.02% and now has 2.05 lakh readers. The Hindu saw a decline of 2.95% and now has 21.69 lakh readers.

Among business dailies, The Economic Times leads the pack by a big margin with 7.57 lakh readers, down 3.32% from the previous round. Mint is the second largest business daily with 1.59 lakh readers, down 9.14% from the previous round. Business Standard, which was not covered during the previous rounds, has 1.48 lakh readers, while Hindu Business Line gained 9.73% and now has 1.24 lakh readers. The readership of The Financial Express stayed the same with 38,000 readers.

Mint’s readership decline is seen as surprising by some observers. “…the trend in Mint

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  1. A magazine name is possibly missing here : "Among the news magazines, India Today dropped 3.94% to 18.78 lakh readers, while XXX fell 6.75% to 4.97 lakh readers. "

  2. Thanks Observer. That was Outlook. Corrected.

  3. The English media has to be blame itself for the fall in readership. Most of the English newspapers and magazines are politically parochial. Their reaction to news events are predictable. Even though India lives on villages, the news about villages are totally absent from the English media. The English media is obsessed with bollywood, fashion and food fads. Some other publications like India Today, The Hindu, Outlook are too politically parochial to be palatable for most of their readers. It is the arrogance of their owners, that is responsible for the fall in readership

  4. Minal Drozario Friday, January 7, 2011

    i didnt see the business publications being featured in this… Especially a publication like mint. Would really like to know its readsership

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