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Hulu got a nice shot in the arm in October, according to the latest comScore numbers, indicating that newteevee is a lot like oldteevee in some ways. The premium content portal saw double digit growth in both streams and unique visitors, spurred by a new content […]

Hulu got a nice shot in the arm in October, according to the latest comScore numbers, indicating that newteevee is a lot like oldteevee in some ways. The premium content portal saw double digit growth in both streams and unique visitors, spurred by a new content partner in ABC and a new fall TV season, reports Ad Age.

For October, Hulu generated 856 million video streams, up 47 percent from September, says comScore. Unique visitors were up ten percent to 42.5 million, and the time spent per viewer jumped to 123 minutes, up from 92 minutes in September.

Hulu got its Christmas goose early thanks in part to new shows from ABC hits like Lost and Desperate Housewives, which had its first full month on the site, along with the new fall TV season, which was in full swing during October.

As Ad Age notes, Hulu’s viewing patterns are looking a lot like traditional TV, as traffic to the site dipped during the summer. Additionally, Hulu viewers are also attracted to hit, broadcast shows like Family Guy and Glee, and not long-tail shows. (Sorry, Airwolf!)

ComScore’s numbers are a ray of sunshine in what has been a cloudy couple of months for Hulu. The company has been under pressure from its network parents to add a subscription service, and there have been reports about bickering over ad sales. Hulu CEO Jason Kilar has even had to go out of his way to remind people that he’s a capitalist. Of course, we’re not sure why he’s let Hulu unleash a baffling new embed blocking initiative that could adversely affect this recent growth spurt.

We’ll see how Hulu stacks up in the overall online video view count landscape tomorrow, when comScore officially releases its October numbers.

  1. [...] Users have been flocking to Hulu after the company reached a deal to stream content from Disney. The streaming video venture enjoyed a 47% increase in streams during October, with users streaming approximately 856 million videos last month, according to comScore. The deal with Disney has been both beneficial for Hulu and users, who can watch popular shows like Lost and Desperate Housewives on the virtual network. [...]

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  2. [...] Well the cat was kinda let out of the bag yesterday when the Internets spoiled the news that Hulu had a huge month in October, according to comScore. So with that out of the way, let’s take a look at what else comScore [...]

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  3. [...] among television programmers and advertisers have only increased with the rapid growth of viewership on Hulu and other premium content sites. And measurement of video consumption across multiple platforms [...]

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  4. [...] with the number of videos viewed increasing just 8 percent from the previous month, compared to a record 47 percent increase from September to October. Even so, Hulu video views need only grow another 8 percent [...]

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