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Summary:

Sometime over the last year you’ve marveled at the intersection of a real-time event and your social graph, whether it’s an earthquake, a big occasion like the Obama inauguration, or a football game for your alma mater. Suddenly, everything aligns in your Facebook and/or Twitter feed! […]

Sometime over the last year you’ve marveled at the intersection of a real-time event and your social graph, whether it’s an earthquake, a big occasion like the Obama inauguration, or a football game for your alma mater. Suddenly, everything aligns in your Facebook and/or Twitter feed!

But surely, these communal, relevant, timely interactions can be made more so — whether by making connections with friends in advance, filtering out off-topic messages, or syncing to whatever device you’re on at the time. And a Brooklyn, N.Y.-based startup called Hot Potato is trying to do just that. We’d heard a bit about what the company was doing through the grapevine, knew it was started by some Major League Baseball Advanced Media alums and funded by RRE, First Round, Betaworks, SV Angel, Allen Morgan and other angels.

http://blip.tv/play/AYGxmi4C

Hot Potato CEO Justin Shaffer came out to San Francisco on Friday to launch the company, and we interviewed him while he was here (see video embedded above). Honestly, there’s not a lot there in the product yet, and the Hot Potato iPhone app still hasn’t made it through Apple’s birthing process — but it’s interesting to see how the company is treating just about anything in life (car shopping, a WiFi-enabled plane flight) like a big-time event. In the video, Shaffer talks about how the service works, how he plans to monetize it, what platforms are up next, and what kind of usage he expects.

For me, Hot Potato will have to prove its value for smaller and more private use cases vs. Facebook, but I’m already sold on major public news, concert and sports events — especially the startup’s promise to filter thousands of updates into just the ones most relevant to me.

By Liz Gannes

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  1. Hi Liz,
    Feel free to reach out to me if you want to chat with Live Chat Concepts inc (www.LiveChatConcepts.com)

    We’ve been deploying real time chat websites around live events since May 2009 – in which our first site http://www.LiveBaseballChat.com initiated a real time chat for each of the 2432 mlb 2009 baseball games.

    For winter in Sept 2009 we launched http://www.LiveFootballChat.com

    Cheers,
    Dean Collins
    Founder
    http://www.LiveChatConcepts.com

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  2. [...] As Morgan explained — we’re going through a phase in the mobile ecosystem where folks are getting excited about location-specific applications. Eventually, all apps will have location-based functionality built in. For now, it seems all the industry is abuzz about apps such as RedLaser, Foursquare and SCVNGR. Investors are happily investing millions of dollars into location-based services such as Gowalla, Outside.in and Hot Potato. (Related: “Why I Love Foursquare” and “Hot Potato Turns Events Into Social Streams“) [...]

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