If and when Tesla goes public, it could become the biggest and possibly the first public offering for a U.S. car company since Ford Motor’s IPO more than 50 years ago. It will also offer a glimpse at the role IPOs will play in the green car market.

Last Friday, buzz about an imminent IPO for electric car startup Tesla Motors hit the Interwebs, courtesy of two anonymous sources familiar with the plans who spoke with Reuters. As it did with several previous stories about its possible plans for a public offering, however, the company has declined to comment.

But if and when Tesla goes through with its long-discussed goal of going public, it could be the biggest and possibly the first public offering for a U.S. car company since Ford Motor’s IPO more than 50 years ago. The event will also offer a glimpse at the role IPOs will play in the nascent green car market, as the question remains: Is the classic venture capital model (invest early and find a big exit in the form of an acquisition or an IPO) viable for this sector, or will a green-car IPO be more about feeding big capital needs and branding?

While hard answers won’t come until after Tesla’s debut, the outcome of a Tesla IPO will influence the financing strategies of competing green car startups, shape potential investors’ thinking about possible exits (ways to cash in on their investment) for these companies and also — like the A123Systems IPO a couple months ago — serve as a gauge of public confidence in electric cars.

Hopes for a Google-like moneymaker in cleantech (Google took only $25 million in venture capital to make millionaires of 1,000 employees and billionaires of its two co-founders in a wildly successful IPO) have already started to fade for some in the sector. Stephan Dolezalek, managing director of VantagePoint Venture Partners, which has invested in Tesla, told Reuters in September that public offerings now serve more as “financing events” for alternative energy and other cleantech startups rather than a way for investors and founders to cash in on equity.

That seemed to be the case for battery maker A123Systems, which (like Tesla) is trying to capitalize on an electric car boom. A123’s September market debut bore more resemblance to the model described by Dolezalek than the heady days of Google: It’s served to increase the battery maker’s cachet and will likely help the company move forward on its ambitious manufacturing plans. But as Thomson Reuters and the Cleantech Group pointed out, A123’s venture capital investors made an average return of a little over four times their investment, while those of individual investors ranged anywhere from four to eights times. As Katie noted at the time, those returns aren’t bad, but when compared to some dot-com-era exits, they’re not amazing, either.

Greg Brogger, CEO of the private equity marketplace SharesPost, this summer put it to us this way: Cleantech companies building capital-intensive products like cars and solar panels need to raise more funds, more quickly than their Web 2.0 counterparts. You can stretch a dollar a lot further building apps than you can trying to develop, safety test, manufacture, market and distribute vehicles for the mass market.

Tesla has already tapped private investors and the federal government for hundreds of millions of dollars in financing (including more than $200 million in six rounds of equity financing and $465 million in low-interest loans from the Department of Energy). A public offering could give it an important — if not the only — new financing channel.

Of course, using an IPO to simply raise money isn’t exactly a new strategy. As the New York Times put it in an editorial following Google’s 2004 IPO, “some of the dot-com-bubble darlings…famously turned to Wall Street to raise cash merely to burn it.” Tesla, A123 and other ventures trying to break into large-scale manufacturing need money to (among other things) set up factories and crank out physical goods for sale. It’s worth remembering, however, that they haven’t yet proven themselves as profitable enterprises (Google had done that by the time it went public).

At the end of the day, public offerings are not just about financing — they’re also branding events, as panelists at the AlwaysOn Summit at Stanford noted this summer. A successful IPO for Tesla could serve to boost the credibility of its brand, and could also have a halo effect across other green car startups. On the flip side, if the stock performs poorly, it could detract from Tesla and other electric car makers’ efforts to establish themselves with the mainstream. Over on The Truth About Cars blog, Edward Niedermeyer writes that Tesla’s existing brand — that of a Silicon Valley native — could be a boon on the public market:

“In fact the best argument for a successful Tesla IPO is the popularity of its electric roadster among the Silicon Valley elite. IPOs are rarely rational phenomena, and local homerism could just provide Tesla with sufficient capital to take its Model S to market.”

A successful Tesla IPO could also provide a branding boost for government bets on venture-backed car startups as creators of green jobs — from the federal backing for Fisker Automotive on down to local incentives for V-Vehicle in Louisiana. As Pascal Levensohn, founder of Levensohn Venture Partners and a National Venture Capitalist Association board member, told us in September, typically when companies are acquired instead of going public, jobs are lost, while IPOs help create jobs.

In June, analysts for the research firm NeXt Up put together a report on Tesla for SharesPost subscribers, valuing Tesla at $1.05 billion, and last month the firm upped that valuation to $1.24 billion — or an estimated $4.21 to $4.93 a share. Six months ago, however, Daimler took a stake in Tesla at a $550 million valuation, so the actual valuation may be significantly lower.

Whether Reuters’ sources are right that Tesla will register with the SEC within a matter of days for an IPO or not, we may have quite a while to wait before the company actually goes through with a public offering and we can see first-hand how the event reverberates throughout the industry. Investor Dolezalek said back in September that the startup wouldn’t be going public until late 2010 at the very earliest “if the market stays the way it is today.”

Roadster photo courtesy of Tesla Motors

This article also appeared on BusinessWeek.com.

  1. Cleantech friend Monday, November 23, 2009

    Tesla IPO will become an important Signal to all cleantech. Startups in The US and global – I think IT will Happen in The First half of 2010.

  2. Tesla Motors called me today Monday, November 23, 2009

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  4. auto d’epoca; classic cars Tuesday, November 24, 2009

    I am a newbie here, but not a newbie to classic cars (auto d’epoca in italian). I look forward to participating and sharing

  5. Tesla is an embarassment at best. 0.5B in bailout funds from the feds to build the next Edsel. Even Mary Meeker won’t touch it.

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  7. Rainier, you can name drop to prove your knowledge in this field, but I fail to see any Edsel/Tesla parallels. The Tesla currently has close to 0 competition in the luxury electric vehicle market. And the Model S will be very tempting to those of us who work in tech but can’t afford the car the Silicon Valley folks dig.

    Families are going to realize that they have 1 car and 1 minivan anyways, so why not replace the car with an EV and use it for the work commute, while keeping the minivan that they always use for long trips anyway.

    There is a strong market for electric vehicles budding, and I have yet to see evidence that Tesla is not strongly positioned to dominate that market here in America.

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