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Summary:

Bizo, the business-to-business ad targeting platform spun off from ZoomInfo a year-and-a-half ago, has raised $6 million in a round of fundi…

Bizo

Bizo, the business-to-business ad targeting platform spun off from ZoomInfo a year-and-a-half ago, has raised $6 million in a round of funding, we have confirmed with the company. Bizo’s platform lets advertisers target business audiences by industry, position, education or location.

At the time of its spin-off in May 2008, Bizo said that ZoomInfo backers Venrock, Flagship and Vulcan were all investors in the new company. It’s unclear if they participated in this round. We reached out to CEO Russell Glass for comment and will update this post if we hear back.

CEO Russell Glass tells us that this round was led by Bessemer Venture Partners, with participation from existing investors Venrock, Vulcan and Ascent.

Updated, Dec. 2: Here’s the release, which provides some additional details about the funding round.

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  1. One the one hand there is an utter lack of B2B (or SMB) ad networks out there.

    I am assuming this is a retargeting play. (Which I am not convinced advertisers ultimately will go for vs context via content.)

    But it does fulfill a need.

    Problem — ZoomInfo is garbage. No one ever goes there.

    Ergo — This won't work.

    Happy to hear if I'm missing something.

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