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Summary:

Twitter COO Dick Costolo, speaking today on a panel at TechCrunch’s Real-Time CrunchUp event in San Francisco, shed some light into the micromessaging service’s revenue plans, promising that it will begin taking a cut of its partners’ advertising revenues “early next year.” Meanwhile, it will “foster […]

Twitter COO Dick Costolo, speaking today on a panel at TechCrunch’s Real-Time CrunchUp event in San Francisco, shed some light into the micromessaging service’s revenue plans, promising that it will begin taking a cut of its partners’ advertising revenues “early next year.” Meanwhile, it will “foster mechanisms that allow partners to do more sophisticated things” with its APIs. Twitter also plans to offer commercial accounts that contain premium features like analytics dashboards and multiple authors, according to Costolo.

Achieving the seemingly impossible task of building up more hype about Twitter’s business model, Costolo promised Twitter’s advertising will be “fascinating,” “non-traditional” and “really cool.” Some partners already pay Twitter to use certain parts of its APIs, he added, though Seesmic CEO Loic Le Meur noted from the audience that his company does not.

Costolo emphasized that Twitter will continue to offer free access to users and partners, and that small startups who start building on Twitter’s APIs won’t be expected to pay up front.

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  1. Just so you know Twitter and cool will never ever ever ever mix. Twitter is for people that can’t make real friends so guys.

    1. Twitter is cool. I’ve got real friends dude and now I have even more! Stop drinking the Haterade!
      As far as ads. go, bring it! If it really is cool, then more power to Twitter they gotta hang around

      1. sure you do

  2. OMG Stop the Web! Twitter is gonna run ads – and Scoble says you’ll love it Friday, November 20, 2009

    [...] darling let it out today at yet some other silly conference that they will be rolling out an advertising format that will just amaze everyone over its [...]

  3. The SuperTweet’s sound a lot like email SPAM to me.

  4. Satoshi Nakajima Friday, November 20, 2009

    I am very curious how they are going to make it happen. The beauty of Twitter is ‘opt-in’ communication. As long as they can keep this model AND make it work with advertisement business, I think it is quite possible to build a new (and potentially large) business model. http://tinymsg.appspot.com/fY

  5. The Decline of Twitter.com; Not Twitter | Mark Evans Tech Saturday, November 21, 2009

    [...] or SplitTweet? Where’s the super-cool wireless application to battle Twitterrific? For all the talk about Twitter monetizing itself with ads, traffic to monetize those ads is slipping [...]

  6. Twitter: “Really Cool” Ads and Commercial Accounts Coming Soon | Twittermazing Saturday, November 21, 2009

    [...] Twitter: “Really Cool” Ads and Commercial Accounts Coming Soon Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic.Powered by WP Greet BoxTwitter COO Dick Costolo, speaking today on a panel at TechCrunch’s Real-Time CrunchUp event in San Francisco, shed some light into the micromessaging service’s revenue plans, promising … Read More [...]

  7. Talk about raising expectations! They better be among the best ads ever invented OR Dick needs to be fired.

  8. Hi,

    It looks like they don’t expect to be that much more than WordPress.com and media Temple!

    Kind regards,

    Shakir Razak

  9. Twitter launching commercial accounts – but with what? | Tamar Tuesday, November 24, 2009

    [...] well as the premium account, Twitter COO Dick Costolo confirmed this week that Twitter would soon begin to share revenues with it’s “partners” [...]

  10. Google, Twitter Woo Small Businesses – GigaOM Sunday, December 6, 2009

    [...] user experience — gets someone else to handle customer acquisition of smaller brands as it prepares to offer corporate accounts. Citysearch says it has direct relationships with some 200,000 local merchants, [...]

  11. Sound Off: Do Twitter Ads Harm or Heighten User Experience? | Twitter Fools Monday, December 14, 2009

    [...] after reading Gigaom’s  recent post Twitter: “Really Cool” Ads and Commercial Accounts Coming Soon which cites Twitter’s COO Dick Costolo promising Twitter’s advertising will be [...]

  12. Twitter About to Get More Useful for Businesses – News: Everything-e Tuesday, December 15, 2009

    [...] to other businesses is bound to be a step in that direction. Ads and commercial accounts are said to be coming to Twitter soon. The commercial accounts would come with premium features, such as analytics. In fact, Twitter COO [...]

  13. Twitter Maybe Profitable. No Seriously! – GigaOM Monday, December 21, 2009

    [...] are going to evaporate and the company will have to dip in to its $155 million (VC) cash hoard. Even the soon-to-come commercial accounts might not be enough to make-up for all that spending. That said, I think Twitter isn’t [...]

  14. Get Satisfaction Now Customer Support Tool for Brands Using Facebook, Google – GigaOM Wednesday, March 10, 2010

    [...] tools to help companies using tweets to hear from and talk to their customers, though it has promised they are coming at some [...]

  15. Twitter Hatching Another Baby Business Model? Friday, July 9, 2010

    [...] promoted trends in its trending topics. It will publicize sales and other deals. It will offer pro accounts (at some point). Now, Peter Kafka reports that Twitter is considering inviting users to pay [...]

  16. Twitter to Launch Free Real-time Analytics This Year: Tech News « Wednesday, September 22, 2010

    [...] was probably referring to remarks Twitter COO Dick Costolo made at a conference about offering commercial accounts that contain [...]

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