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Summary:

Twitter COO Dick Costolo, speaking today on a panel at TechCrunch’s Real-Time CrunchUp event in San Francisco, shed some light into the micromessaging service’s revenue plans, promising that it will begin taking a cut of its partners’ advertising revenues “early next year.” Meanwhile, it will “foster […]

Twitter COO Dick Costolo, speaking today on a panel at TechCrunch’s Real-Time CrunchUp event in San Francisco, shed some light into the micromessaging service’s revenue plans, promising that it will begin taking a cut of its partners’ advertising revenues “early next year.” Meanwhile, it will “foster mechanisms that allow partners to do more sophisticated things” with its APIs. Twitter also plans to offer commercial accounts that contain premium features like analytics dashboards and multiple authors, according to Costolo.

Achieving the seemingly impossible task of building up more hype about Twitter’s business model, Costolo promised Twitter’s advertising will be “fascinating,” “non-traditional” and “really cool.” Some partners already pay Twitter to use certain parts of its APIs, he added, though Seesmic CEO Loic Le Meur noted from the audience that his company does not.

Costolo emphasized that Twitter will continue to offer free access to users and partners, and that small startups who start building on Twitter’s APIs won’t be expected to pay up front.

  1. Just so you know Twitter and cool will never ever ever ever mix. Twitter is for people that can’t make real friends so guys.

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    1. Twitter is cool. I’ve got real friends dude and now I have even more! Stop drinking the Haterade!
      As far as ads. go, bring it! If it really is cool, then more power to Twitter they gotta hang around

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      1. sure you do

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  2. [...] darling let it out today at yet some other silly conference that they will be rolling out an advertising format that will just amaze everyone over its [...]

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  3. The SuperTweet’s sound a lot like email SPAM to me.

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  4. I am very curious how they are going to make it happen. The beauty of Twitter is ‘opt-in’ communication. As long as they can keep this model AND make it work with advertisement business, I think it is quite possible to build a new (and potentially large) business model. http://tinymsg.appspot.com/fY

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  5. [...] or SplitTweet? Where’s the super-cool wireless application to battle Twitterrific? For all the talk about Twitter monetizing itself with ads, traffic to monetize those ads is slipping [...]

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  6. [...] Twitter: “Really Cool” Ads and Commercial Accounts Coming Soon Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic.Powered by WP Greet BoxTwitter COO Dick Costolo, speaking today on a panel at TechCrunch’s Real-Time CrunchUp event in San Francisco, shed some light into the micromessaging service’s revenue plans, promising … Read More [...]

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  7. Talk about raising expectations! They better be among the best ads ever invented OR Dick needs to be fired.

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  8. Hi,

    It looks like they don’t expect to be that much more than WordPress.com and media Temple!

    Kind regards,

    Shakir Razak

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  9. [...] well as the premium account, Twitter COO Dick Costolo confirmed this week that Twitter would soon begin to share revenues with it’s “partners” [...]

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