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UPDATED: Babelgum is closing down its Dublin headquarters and an office in Nice, according to a report in paidContent, moves that could signal the end is near for the online video site. Babelgum says the cuts will allow it to streamline its business to “ensure continued […]

UPDATED: Babelgum is closing down its Dublin headquarters and an office in Nice, according to a report in paidContent, moves that could signal the end is near for the online video site.

Babelgum says the cuts will allow it to streamline its business to “ensure continued growth.” The company told paidContent that it will continue to develop applications from other locations, spreading the operations from its shuttered offices across those in London, Milan and New York. But there are questions as to whether Babelgum will continue to develop technology or keep focusing on content investment.

Babelgum is backed by deep-pocketed billionaire investor Silvio Scaglia; he invested €50 million ($73 milllion) in the company in 2008, and has said he plans to spend €40- €60 million annually on the company over the next 2-3 years. But the recent cuts could mean he’s losing patience while waiting for a return on that initial investment.

The office closures come not long after a Babelgum executive detailed plans for an extensive — and expensive — plan to spend many millions of dollars obtaining and developing exclusive, original content. Then-executive vice president and chief revenue officer Michael Rosen told NewTeeVee in October that Babelgum had ramped up operations in the U.S. and that it had a “mandate to launch 10-15 content initiatives per month.” Rosen has reportedly since left the company, according to paidContent.

Babelgum isn’t the only web video aggregator trying to differentiate itself in a market dominated by YouTube, which still delivers about 40 percent of all online video streams in the U.S. Veoh, which was founded around the same time as Babelgum, laid off a number of employees earlier this year as it shifted its focus to developing its video compass technology from that of content. In the meantime others, like Dailymotion and Metacafe, have been trying to cash in on the growing consumption of online video.

Babelgum has also suffered from a lack of strategic focus. On the technology side, the company began as a P2P-based streaming provider, but shifted to browser-based Adobe Flash streaming earlier this year. Like Joost, which also launched as a P2P-based video provider, the slowness with which it moved from proprietary technology to streaming based on a widely adopted video platform may have also held it back from attracting wider user adoption.

Update: Babelgum issued the following statement after our story ran.

This week Babelgum announced to its staff that it would be consolidating its operations into its London, Milan and New York locations. This decision is a natural response to the company’s growing focus on content and viewers, following Babelgum’s commercial launch earlier this year.

Despite the current economic climate, Babelgum remains one of the very few aggressive players in the new media arena. In the past two months, Babelgum has: 1) pioneered the release of Sally Potter’s “Rage” – the first time a narrative feature film with A-list talent premiered on a mobile video application; 2) launched the innovative Babelgum Metropolis Art Prize (chaired by Isabella Rossellini)  to seek out the world’s best and edgiest video artists; 3) launched numerous new series – including Hayden Black’s “The Occulterers” – originally created, and exclusively produced, for its mobile and online platforms; 4) premiered the latest Weezer video “(If You’re Wondering If I Want You To) I Want You To” as an exclusive; and 5) entered into a partnership agreement with RingTales to exclusively premiere the new Dilbert and New Yorker animated series.

The company continues to streamline its approach and improve its cost effectiveness to ensure its continued growth in future years. Other major content and partnership deals will be announced before the close of 2009.

  1. “…moves that could signal the end is near for the online video site.”

    You might be right, Ryan. But why would babelgum close up shop? How could it? $210m over 3-5 years? That’s huge amounts of money, guys. I agree, there’s a lot of companies out there with redundant content and that’s probably hurting them. This could be exactly what they say it is. Streamlining. Have you seen these offices? They might be palatial with huge overhead. So I ask, do you see the billionaire investor just pulling out of the venture or them just downsizing their fluffed feathers?

    Babelgum is a very liberal website, almost to the point of current.tv. And all the billionaires are tied into Gore’s Global Warming schemes, like carbon credit exchanges and international green taxes & green incentives. And if you noticed, liberalism is starting to crumble under Pelosi and Reid. The fraud is out in the open now, and it’s apparent it’s been propagated through these media portals. We all want to conserve and be conscience of our habitat. But to what extent? The investor saw the schemes weren’t working and they pulled back. If they want to recover on a 210m investment, they have to make big money. NBC, ABC, CBS kind of money. To do that, you have to appeal to the main stream.

    It amazes me how much money is spent on these online shows, yet the writing is so terrible. Everything is a bad carbon copy of something else, and people brag about throwing in seven figures. How about creating a good show, and making seven figures? Then let’s talk. Sooner or later, the New Media Cliques are going to have to grapple with their content. Success depends on the content, not smoke and mirrors.

    Just 2-cents.

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  2. [...] by advertising and branded entertainment firm Adconion Media Group late last year. And Babelgum shut down two of its European offices last [...]

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  3. [...] significantly reduced its staff at the end of last year, shuttering its Dublin headquarter as well as its Nice-based R&D [...]

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  4. [...] for bankruptcy after failing to make a business out of its video destination site. And Babelgum made numerous cost-cutting moves late last year, including down some of its offices in Europe to streamline [...]

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