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Summary:

Looks like the sleeping online video giant that is Facebook may finally have awoken. According to Nielsen’s latest VideoCensus numbers, Facebook jumped to No. 3 behind established video powerhouses YouTube and Hulu in terms of total streams. That’s up from No. 10 just last month. Facebook […]

Looks like the sleeping online video giant that is Facebook may finally have awoken. According to Nielsen’s latest VideoCensus numbers, Facebook jumped to No. 3 behind established video powerhouses YouTube and Hulu in terms of total streams. That’s up from No. 10 just last month. Facebook generated more than 217 million streams in October to more than 31.5 million unique viewers, up from 110 million streams to 23 million viewers in September.

Top 10 Online Web Brands Ranked by Total Streams
Video Brand Total Streams (000) Unique Viewers (000)
YouTube 6,632,964 105,923
Hulu 632,662 13,472
Facebook 217,765 31,594
MSN/WindowsLive/Bing 183,556 17,301
Yahoo! 173,482 24,265
Fox Interactive Media 160,698 13,142
ABC Television 136,348 5,642
Turner Sports and Entertainment Digital Network 119,850 5,741
ESPN Digital Network 109,799 8,625
CBS Entertainment Network 103,741 6,973

Source: Nielsen VideoCensus
Note: Includes progressive downloads and excludes video advertising

Facebook actually had more than double the number of unique viewers than Hulu had for October, though this isn’t too shocking given the nature of short, personal video sharing that goes on on Facebook versus the longer-form viewing that happens on Hulu. But the social network’s ascendancy should have the Hulu folks on alert. Facebook already got the early premiere of the NBC (and Hulu owner) show Community earlier this year, and Zuckerberg and Co. could flex their newfound video muscles to snatch even more premium content from the Hulu-gurus.

Overall, the number of total U.S. video watchers dipped slightly to 138.6 million unique viewers from 139.3 million in Sept., but the number of total streams was up to 11.2 billion in Oct. vs. 11.02 billion in Sept. The number of streams per person was up to 81 in Oct. vs. 79.1 in Sept., and the time spent per viewer was up to 212.5 minutes vs. 195.2 in Sept.

Online Video Viewing Overall Usage
Oct.-09
Unique Viewers (000) 138,623
Total Streams (000) 11,226,935
Streams per Viewer 81.0
Time per Viewer (min) 212.5

Source: Nielsen VideoCensus
Note: Includes progressive downloads and excludes video advertising

  1. Facebook Catapults Into Third Place Among Video Sites – News: Everything-e Wednesday, November 18, 2009

    [...] And in terms of unique viewers, Facebook did even better, coming in second to YouTube. Of course, Chris Albrecht noted, "[T]his isn't too shocking given the nature of short, personal video sharing that [...]

  2. Pretty amazing, but not surprising.

    Is Nielsen counting only Facebook video streams and not embeds of other video services?

    If they don’t count embeds, it would be interesting to see what that number becomes if you count embedded plays.

  3. Look Ma! Facebook is Now the No.3 Video Site Wednesday, November 18, 2009

    [...] via NewTeeVee [...]

  4. Nielsen: Facebook Now the No. 3 Video Site « Blue Media Boutique Blog Wednesday, November 18, 2009

    [...] Nielsen: Facebook Now the No. 3 Video Site By catherinewooten Source: Chris Albrecht, NewTeeVee [...]

  5. Anand Srinivasan Wednesday, November 18, 2009

    How is it that you say Top 20 and I can only see nine properties in the list :-S

    1. @Anand, that was a coding error on my part. It’s been fixed.

      @Frank, I’ll check with Nielsen to confirm how they measure.

  6. Top Video Sharing Websites @ Tech Crunchies – Internet Statistics and Numbers Wednesday, November 18, 2009

    [...] had seen the top video properties viewed on blogs, and no wonder we did not see Facebook there. But here is the list of websites that stream the maximum number of videos (based on US traffic Oct [...]

  7. Charley Shoemaker Wednesday, November 18, 2009

    @Frank–Facebook’s video streaming numbers reported in VideoCensus only include streams played through Facebook’s player, not embeds of other players.

  8. Facebook Almost Doubles Video Streams In One Month Wednesday, November 18, 2009

    [...] the number of video streams from 110.418 million streams to 216.765 million streams according to Nielsen’s latest VideoCensus numbers. That’s a dramatic increase, making the site the third largest video site on the web, behind [...]

  9. I crank out a ton of video. Most is posted to 10 services outside of Facebook using TubeMogul, then cross-posted back to Facebook.

    @franksinton is on target because Facebook video embeds are huge. They have created a web where no light will escape. Their uniques are 2.5X Hulu’s according to Nielson. YouTube still rocks the super flow, it is the new TV. — TR.

  10. Does anyone know if it’s possible to see how many views a specific video uploaded on Facebook has? (like YouTube number of views)?

    Thx.

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