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Summary:

This is firmly in the unverified rumor department, but a Chinese source is claiming that netbook maker ASUS is in talks to buy the notebook division of Toshiba. The source of the rumor is reported to be none other than ASUS CEO Jonney Shih, so there […]

This is firmly in the unverified rumor department, but a Chinese source is claiming that netbook maker ASUS is in talks to buy the notebook division of Toshiba. The source of the rumor is reported to be none other than ASUS CEO Jonney Shih, so there may be some truth in this. ASUS has done well in the netbook business since starting the phenomenon with the Eee PC, but its notebooks have yet to catch on with the buying public.

Toshiba is the No. 5 seller in the world, so ASUS would be looking to move up the ladder with an acquisition. Toshiba sells netbooks as does ASUS, but the lion’s share of Toshiba’s sales involve larger notebooks. A deal would definitely give ASUS some credibility in the notebook business. ASUS has stated it wants to be in the top three notebook vendors by 2011, and a deal with Toshiba would go a long way to reaching that goal.

  1. GoodThings2Life Tuesday, November 17, 2009

    Timely news considering this announcement at Gizmodo:

    Laptop Reliability Study: Asus and Toshiba Come Out On Top…
    http://gizmodo.com/5406415/laptop-reliability-study-asus-and-toshiba-come-out-on-top

    It wouldn’t surprise me if they use those figures as a marketing strategy.

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  2. Toshiba’s business notebooks have a solid reliability record from what I’ve been told. If Asus does take over, I hope the quality Toshiba has provided in the past continues.

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  3. ASUS makes some awesome motherboards also. Hopefully they can put some pressure on Dell and HP to make better computers. Remember the clowns at Dell & HP didn’t even SEE netbooks as the huge market they are. Congrats to ASUS, MSI and Acer for recognizing what people really want. Message to the incompetent execs at HP and Dell: WAKE UP AND GET A CLUE FOR BREAKFAST.

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  4. As long as they don’t forget the Portege Tablet love!

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  5. It’s nonsense!! even if TOSHIBA doesn’t make profit. perhaps TOSHIBA is willing to buy Asustek to enhance Netbook market.

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  6. Very interesting post.

    Thanks for the share, I quite like ASUS anyway and Toshiba is a great brand too so a match made in heaven :~)

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