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Summary:

Santa Monica, Calif.-based startup Coda Automotive, a spinoff from low-speed electric carmaker Miles Electric Vehicles, doesn’t want to play nice with the big guys. With an overhauled web site launched on Thursday, Coda now urges visitors to “flip gas prices the bird,” and writes in a […]

Santa Monica, Calif.-based startup Coda Automotive, a spinoff from low-speed electric carmaker Miles Electric Vehicles, doesn’t want to play nice with the big guys. With an overhauled web site launched on Thursday, Coda now urges visitors to “flip gas prices the bird,” and writes in a blog post titled “Detroit Doesn’t Have the Answers,” that:

“It’s hard for us to believe that one of the industry giants will [get electric cars on the market quickly] –- especially considering their businesses were founded on and are still concretely rooted in the production of internal combustion, gas guzzling vehicles.”

Coda seems to be ramping up the aggression factor of its image and embracing the role of an underdog trying to shake up — and fight its way into — the auto industry. It will be interesting to see how that goes over with the EU and U.S. automakers, which Coda said in June it “may consider selling battery systems” to in the next couple years. The new site also includes images of the latest Coda Sedan designs, including small changes to the front, rear and exterior lighting (you can see the previous design here), and the first renderings of the interior. They’re small tweaks, but moving in the right direction (see images below).

coda-front-rear-nov09

coda-front-nov09

coda-side-nov09

coda-interior-nov09

  1. The price of the Coda is about the same as the Tesla Model S, so who in their right mind would buy the this over the Model S?

    1. 49,900 with a * = after 7500 tax credit = 57400 for the model S … 15000 difference is a lot to me… i guess you have big pockets

    2. The price of the CODA isn’t even close to the Model S. We’re trying to get it down to the mid-$30,000’s BEFORE government incentives. Meaning, the CODA could be $20,000 cheaper than the Model S.

  2. This sedan looks like a Kia or a Hundai. It doesn’t matter how good it is under the hood. Cars are a part of their owners identity and the styling of the car must reflect the identity of their target market.This seems like such a basic concept and it is surprising that Coda is so far off. This must be a company of engineers only. Maybe they need to hire some designers.

    Unless these cars are really cheap I don’t think that Coda will be successful with the current designs.

  3. It’s only ‘ok’. Would take alot more style at a lot less price to make something interesting enough for me to buy. Think thats a tall order?? Think-not. I found out about the Goss132 EV company a month ago, and more recently some leaked images have surfaced. Talk about a nice design. Goss132 EV is sexy.

    http://shelly724.blogspot.com/2009/11/goss132-images-leaked.html

  4. So you like the Goss132 EV? I’ve heard nothing but good things about Goss132, but wish I could see more images. That link by the way isn’t working.

    If anyone else has Goss132 images I would love to see them. Drop us a link please.

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