Summary:

Just two weeks after overhauling CNN.com, the news website is reorganizing its live webcast unit and doing away with its anchor-driven newsc…

Kc Estenson, GM CNN.com

Just two weeks after overhauling CNN.com, the news website is reorganizing its live webcast unit and doing away with its anchor-driven newscasts, according to a memo obtained by Mediabistro’s Webnewser. The memo, attributed to CNN.com SVP/GM KC Estenson (pictured, left), the four CNN Live anchors, and several production staffers, will be laid off.

In place of the anchors on CNN Live, the site will devote resources to setting up a new unit which will concentrate on streaming live events and producing video packages for the main CNN.com site.

The move is designed to play up the site’s on-demand features. CNN.com also plans to hire about seven new staffers to handle video production duties.

The changes are in keeping with those Estenson mapped out at last month’s redesign preview, a gala affair held at the Time Warner (NYSE: TWX) Center. At the time, Estenson said that the citizen journalism project iReport would be folded into CNN.com proper, and would cease to be a standalone website.

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