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Summary:

Facebook for the iPhone is one of my most used applications, and I’m not alone as it’s amongst the most popular iPhone applications ever. This success is due to the size of Facebook itself, that the application is free, and that it is very well done. […]

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Facebook for the iPhone is one of my most used applications, and I’m not alone as it’s amongst the most popular iPhone applications ever. This success is due to the size of Facebook itself, that the application is free, and that it is very well done. That last is due mainly to Joe Hewitt, who has been the main developer for Facebook’s iPhone application. Unfortunately that’s about to change, as Hewitt tweeted that he is moving “…onto a new project.”

At face value this may not be of any importance beyond a certain sadness to see a great developer leave a platform and an application so many love. In a conversation with TechCrunch, however, Hewitt made clear that the principal reason behind his departure from this project is his unhappiness with Apple’s management of the iPhone app store. Hewitt specifically mentions his philosophical opposition to the review process, indicating that it puts an unnecessary middleman between developers and users. He also fears that it sets a dangerous precedent for other platforms. Hewitt will be moving onto a web project at Facebook, which offers the opportunity to work on an open platform.

Hewitt is not the first developer to abandon the iPhone due to Apple’s perceived mismanagement of the app store, but he may be the highest profile. His departure from iPhone development highlights a critical danger that Apple faces with the app store. For a variety of reasons, ranging from an inability to get your application noticed, the danger of having your application rejected for unforeseen reasons and the very low prices charged on the app store, many developers are growing disillusioned with the iPhone as a platform.

If this trend reaches a critical level it could deal a blow to the iPhone, which has touted the wide variety of high quality applications in its marketing. Even more dangerous is the possibility that developers will move in large numbers to other platforms, with Android being the most likely option. Of course Android has its own problems related to app development, and there are still plenty of developers who are focusing on the iPhone as their principal mobile platform.

It may be, however, that Apple is offering its competitors an opening to create a much more developer-friendly environment and steal one of its key advantages: the quality, not the quantity, of applications available. If Android, BlackBerry or Symbian can attract top developers to produce 1,000 high quality applications for its platform, that will probably be enough to erase the huge lead Apple has today. Who cares if you can’t choose between 500 tip calculators, or 30 different versions of the same public domain book as long as you can get high quality versions of the apps you actually want?

It’s clear that Apple realizes there are problems with the way it is currently managing the app store. The question is whether it can make the necessary adjustments to attract and keep the best developers for the iPhone, or if the Joe Hewitt’s of the world decide it’s just not worth their time.

  1. No big loss.

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  2. [...] Developer Turns Back on iPhone THEAPPLEBLOG.COM – Facebook for the iPhone is one of my most used applications, and I’m … . This [...]

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  3. Are you reading too much into this? Just because hewitt is moving on to another project, does that really mean that Facebook is going to abandon support for a very popular platform?

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    1. Alfredo Padilla Thursday, November 12, 2009

      InfoMofo,

      I’m not suggesting that Facebook will abandon the iPhone, quite to the contrary Hewitt indicates that he is simply passing it on to another developer. What I’m suggesting, however, is that Hewitt is one of the best developers for the iPhone out there, and when the best developers don’t want to work on your platform that’s an indication that something might be wrong.

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  4. Canary. Coal Mine.

    Seriously, you have the developer of what is probably the most popular iPhone app out there calling out Apple’s horrible management of the app store. This is a big deal.

    Its not like it’s going to bring down Apple or something, but it is another sign that something is truly rotten behind the scene with the App store.

    Apple should really try to fix some of this stuff.

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  5. It’s already been said by others but this is rich considering he is criticising the app store fro being closed, while working in one of the biggest “walled gardens” on earth (FaceBook).

    Also, I use Facebook on the iPhone exclusively, and it sucks rather badly so I don’t see how he has any high ground to be preaching to others from. It’s updated less frequently than most apps and fails quite often.

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  6. @ Darrin

    The app is popular because Facebook is popular. This not the same thing as “well done.”

    The guy is high profile, because Facebook is high profile. This is not the same thing as “good developer”.

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  7. [...] Facebook for the iphone is one of my most used applications, and I’m not alone as it’s amongst the most popular iphone applications ever. This success is due to the size of Facebook itself, that the application is free, and that it is very well done. …Read Original Story: Facebook Developer Turns Back on iphone – TheAppleBlog (blog) [...]

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  8. Yup, I pretty much agree……best call the “wahhhmbulance.” He sounds like a spoiled little boy who didnt get his way….now he wants to take his ball and go home…….fine, go home!

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  9. open source is the way to go. people will eventually realize that internet is about sharing anything, anytime, in any format. being limited to proprietary platforms is not the future

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    1. @slimjim

      Yet Nokia, Palm and Samsung have all recently introduced proprietary OSs. For a hardware company, a proprietary OS is a big advantage. Compare Apple’s profits on iPhone or Mac to the profits of any of their competitors. However, I do think Android will eventually dominate the low end of the handset business, just as Windows dominates the commoditized low end of the computer business.

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  10. This guy is a Perez Hilton in the making. He’s just promoting his next project. He’ll be back.

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  11. [...] Facebook Developer Turns Back on iPhone Joe Hewitt, author the Facebook application for the iPhone, is leaving iPhone development. (In his own words) [...]

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  12. [...] first headline, Facebook Developer Turns Back on iPhone relates how another high-profile developer has thrown their hands up in disgust over how [...]

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  13. [...] leaving iPhone and leaving Android Facebook (theappleblog.com) & Rogue Amoeba (rogueamoeba.com) Gameloft is moving the other way, dropping Android and [...]

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