Looks like Yahoo (NSDQ: YHOO) is not going to let rivals AOL (NYSE: TWX) and MSN get all the attention in the local space. The company has hired Anthony Moor, who oversees the Dallas Morning News‘ new media strategy, to lead its local news efforts, Editor and Publisher reports. Moor, who did not respond to our request for comment, writes on his Twitter account that he will “build (a) staff of editors around (the) U.S. who will improve the local news experience on (the Yahoo) frontpage.”
What exactly that will involve is unclear. However, as part of its home page overhaul this summer, Yahoo added a local news module — and now automatically includes headlines from local news sources on Yahoo.com (See screenshot above).
The hiring comes as both MSN and AOL have ramped up their own local efforts. The overhauled MSN.com, for instance, includes a new ‘local edition,’ which lets users see local weather, traffic, news stories, and restaurant reviews in one place.