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Summary:

Seeking to better manage the holiday deluge of visitors to Apple retail outlets, the company is now offering customers the option of ordering online and picking up purchases at their local store. According to the new webpage, you can reserve an item “online today and it […]

reserve_pickup

Seeking to better manage the holiday deluge of visitors to Apple retail outlets, the company is now offering customers the option of ordering online and picking up purchases at their local store.

According to the new webpage, you can reserve an item “online today and it will be waiting for you to pick up and purchase at an Apple Retail Store from December 15 to 24.”

Customers using the program are first asked to choose a retail store. The service is currently available in the U.S., Canada, UK, and Australia. Choosing from iPods, iPhones, Mac laptops and desktops, but curiously not the Apple TV, customers then sign in with their Apple ID to reserve their purchase.

Unfortunately, customers must still pay at the brick-and-mortar store, so you won’t be able to completely escape the wait this holiday season. However, that’s still arguably better than having to spend all day at home waiting for a delivery. That benefit, plus the guarantee of an item being reserved, are the big advantages of the program. Plus, for an extra $5, those buying iPods and laptops can have their purchases wrapped in a “signature gift box.” Nothing says Merry Christmas like an Apple logo.

  1. Cool, although best buy here in Canada features it, its very nice to see Apple is on the bandwagon.

    +1 to Apple.

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  2. The article is misleadingly titled. This isn’t buy online pick up in store. It’s reserve online, pick up in store there is a big difference.

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  3. good initiative indeed,.

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  4. Or hey! Why not buy online and get it delivered to your home / place of work and save all that tedious mucking about with parking, dodging apple store fanboys, dealing with smug apple store employees, getting rained on, dropping it on the way back to the car and covering the shiny macbook box with a travel rug so you’re wife doesn’t find out what you bought yourself for Xmas ;-)

    TSR.

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  5. [...] latest move in a series of efforts focused on improving Apple’s retail performance, including in-store pickup for holiday shoppers, more and improved stores, and the new EasyPay touch [...]

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  6. [...] the latest move in a series of efforts focused on improving Apple’s retail performance, including in-store pickup for holiday shoppers, more and improved stores, and the new EasyPay touch [...]

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  7. Great article. I look forward to reading more in the future.

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