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Summary:

While YouTube’s U.S. market share of online video views is 60 percent, according to Nielsen, the site is even more dominant when it comes to video embedding. Internationally, YouTube accounts for 81.9 percent of videos mentioned in blog posts using a link or an embed code […]

While YouTube’s U.S. market share of online video views is 60 percent, according to Nielsen, the site is even more dominant when it comes to video embedding. Internationally, YouTube accounts for 81.9 percent of videos mentioned in blog posts using a link or an embed code (keep in mind that’s the number of videos, not the number of views), according to new research from Sysomos, a social media analytics firm (report found via ReadWriteWeb).

Bloggerembeds
After YouTube, Vimeo accounts for 8.8 percent of embeds, Dailymotion for 4 percent, and MySpace for 1 percent. While the Sysomos study made an admirable attempt to be global, measuring more than 100 million blog posts from around the world, it only includes the major U.S. video streaming brands: YouTube, Blip.tv, Dailymotion, Metacafe, MTV, Vimeo, Hulu, Yahoo Video, Google Video, Break.com, MySpace and MSN Video. To be fair, those sites are popular internationally (and Dailymotion is from France), but that leaves out many countries’ popular local sites, and it also includes destinations like Hulu that geo-block their content so it’s not watchable internationally. It’s impressive to see Vimeo so high up on the list, especially in the U.S., where it accounts for 10.6 percent of blogger embeds.

Sysomos found that the most popular embedded video of the summer was the JK Wedding Dance, followed by the Evian Roller Babies commercial and a crowd-sourced music video by Japanese band Sour.

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  1. The YouTube player is the iPod of web video.

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  2. sleeng.com have a silverlight compatible player with a nice playlist embedded feature. Build your own playlist and just stick the Url into your web page for a continuous play list of videos.
    Govind

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  3. [...] is enough! YouTube, the monopolist of embedded video on the Web has censored the most popular Web video of 2009 (the JK Wedding entrance Dance). I have embedded it [...]

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  4. [...] new feature will enable YouTube, which dominates other video-sharing sites in terms of the number of videos users embed, to get even closer to Facebook, which Nielsen reports is now the third-largest site for watching [...]

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  5. [...] YouTube Dominates Embedded Videos With 82% Global Share [...]

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  6. [...] and Microsoft Office. When it comes to video Youtube already has also already almost a monopoly of more than 80% market share. The second biggest site, Vimeo, has only [...]

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