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Summary:

In the time-honored tradition of dealing with competition by suing the pants off someone for an inaccurate ad, AT&T today filed suit against Verizon  for its “There’s a Map for That” advertising campaign. The AT&T complaint alleges that the Verizon ads use misleading maps that show […]

mapforthatIn the time-honored tradition of dealing with competition by suing the pants off someone for an inaccurate ad, AT&T today filed suit against Verizon  for its “There’s a Map for That” advertising campaign. The AT&T complaint alleges that the Verizon ads use misleading maps that show wide areas of the country where AT&T doesn’t have 3G coverage, and implies that in those areas AT&T has no coverage at all. The two companies had been back and forth since Oct. 7 on the ads, with Verizon apparently tweaking them a bit, and adding some fine print, but AT&T isn’t satisfied. So it wants them taken off the air and Verizon to pay for any losses incurred by AT&T as a result of the ad being successful.

Telecommunications and cable history is filled with such lawsuits, with AT&T filing a false advertising claim against Verizon earlier this year to stop Verizon from calling itself “America’s Most Reliable 3G Network” and “America’s Best 3G Network” and “America’s Most Reliable Wireless Network.” Verizon actually took that to court to force AT&T to prove it wrong. Verizon has not only been the recipient of such lawsuits but also the instigator, when last year it sued Time Warner Cable for its ads that implied Verizon’s FiOS service was akin to satellite TV. What’s so sad about these lawsuits is it shows how much advertising can sway public perception of a product, and for many, how hard it is to distinguish among providers.

  1. I hope AT&T wins this. Because if they do, I’m suing them for their fraudulent coverage map that shows 3G coverage in my neighborhood when in fact, there isn’t.

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    1. + 1

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      1. like

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      2. nicely put Todd

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    2. Russell Harrower Wednesday, November 4, 2009

      Ok while sure AT&T is suing due to this ad, you have to read this story Quote from the article “To be far, we found a document on Verizon website that takes a go at all the companies image and link below. So way did Verizon choose to have a go at AT&T… iDon’t know Droid! Yeah that’s right it fits their current marketing campaign for the Droid phone. Now if you did not notice that then you can see how many people can get confused about 3G coverage.” – SpitTech.com

      http://www.spittech.com/2009/11/04/att-takes-their-cloves-off/

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  2. btw is that the actual image from the commercial? If so, then I understand how labeling a map 3g coverage would make people think its referring to something else… I would be very interested to see the discovery in this law suit.

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  3. Man, maybe AT+T should spend the money in expanding their 3G coverage than on frivolous lawsuits.

    This lawsuit implies that AT+T thinks the consumer is too stupid to understand the difference between any coverage and 3G coverage.

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    1. Wow, you are so stupid. They are spending money on 3g coverage, they just have to stop people from leaving att due to the fake map advertising, their 3g coverage is almost as good at verizons. So do your hw before you comment. Thank You

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      1. not according to this add. it’d also suck to live in northern alaska.

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      2. “it’d also suck to live in northern alaska”

        That’s funny as my wife does live in farthest northern Alaska. In Barrow she has AT&T for her iPhone but no data service, turning her iPhone into a “dumb phone”. In Juneau, the state capitol, we have only the pathetically slow edge network.

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  4. [...] no coverage at all. The two companies had been back and forth since Oct. 7 on the ads, with… Read more » VN:F [1.7.3_972]please wait…Rating: 0.0/10 (0 votes cast)VN:F [1.7.3_972]Rating: 0 (from 0 [...]

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  5. I can personally verify that that Verizon map is full of it – I can take you to areas where there’s barely Verizon voice say nothing of 3G – areas big enough to show up on that map that don’t.

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    1. All the carriers maps are full of it. As an AT&T customer all I know is that I can’t get coverage at my house even though I can walk 5 paces and see the skyline of San Francisco. And yes, the coverage map shows that I should be good to go.

      Personally I love the ads, mostly because they ring true (my wife has an iPhone which is often lacking a 3G connection, even when it claims to have one ;) ). The grass looks a lot greener over in the Verizon pasture right now (though I’m sure that’s not entirely the case).

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      1. No, you’re wrong. That is entirely the case. Verizon is better.

        The only thing AT&T has is the best phone. Verizon is better with customer service (not great, but still better than AT&T). Verizon has a better network and Verizon has much better financials reported with the SEC. Ticker: VZ and Ticker: T

        It’s long been rumored that Verizon and Nokia are working on a tablet phone for Verizon’s new 4G/LTE network. This device will be similar to the currently available Nokia N900 and is likely to be in its own category, pushing the smartphone envelope way beyond the iPhone.

        Also, for right now, the Droid is real nice, in that all of its purported features work all of the time and because it does a few minor things that the iPhone can’t (take better pictures, take pictures at night, interchangeable batteries, simultaneous apps, widgets, fully customizable interface….)

        Personally, I would take a fully-functioning Droid right now that works on 3G all over the country versus an iPhone that is limited by its network in its true capabilities (MMS/Tethering) and only runs EDGE for data in the majority of the country…

        AT&T’s lawsuit is baseless. Why shouldn’t Verizon be allowed to brag about their far superior 3G network?? Even AT&T in their very suit doesn’t deny that AT&T has “far broader” 3G coverage (although they are sure to mention that AT&T’s 3G is faster–if you can find it.)

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  6. Great article bu why can I not share this via Facebook??

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  7. wow that is so dumb.

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  8. If you can’t compete – sue.

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  9. [...] coverage. AT&T has had enough and is doing the American thing by suing its rival. According to GigaOm: AT&T today filed suit against Verizon for its “There’s a Map for That” advertising [...]

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  10. Who’s Verizon gonna’ pick on next, TMobile maybe? I mean, they ought to after TMobile’s latest Blackberry and Danger debacles. LOL

    Full Disclosure: I’m a TMobile customer.

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