Comments on: HTC's You Ads Pwn Yahoo's You

By: For HTC, Android Brings Growth & Profits

For HTC, Android Brings Growth & Profits — Tue, 06 Apr 2010 16:04:52 +0000

[...] both Apple and Research in Motion are doing well. Add Taiwanese-company HTC to the list. Thanks to great ad-campaigns, backing from Google, carrier friendly stance and great phones, HTC just reported blockbuster [...]

By: Windows Phone 7 Is Impressive, But 3 Challenges Remain for Microsoft – GigaOM

Mon, 15 Feb 2010 19:23:08 +0000

[...] and feel of Windows Mobile in favor of a more intuitive, streamlined user interface, and – much like HTC — is focusing on consumers by emphasizing the personalized nature of mobile phones in [...]

By: How HTC Became a Smartphone Hero – GigaOM

How HTC Became a Smartphone Hero – GigaOM — Wed, 23 Dec 2009 17:19:39 +0000

[...] shadows by building its own brand. The company ramped up those efforts in the last few months with its “You” campaign, which touts the personalized features of its handsets. The move not only allows HTC to market a [...]

By: Android Gets Some Serious Support for Consumer Devices – GigaOM

Android Gets Some Serious Support for Consumer Devices – GigaOM — Fri, 20 Nov 2009 05:07:48 +0000

[...] pioneered by Google, is the underlying operating system in several popular smartphones such as those from HTC and the Motorola Droid. However, as computer companies plan netbooks based on the ARM architecture [...]

By: Frank Lopez

Frank Lopez — Tue, 10 Nov 2009 02:49:16 +0000

Major props to HTC best ad campaign I have ever witnessed.

By: anon e mus

anon e mus — Sat, 07 Nov 2009 01:04:43 +0000

the song is Sinnerman by Nina Simone.

By: Motorola Should Steal Some of Droid’s Spotlight

Motorola Should Steal Some of Droid’s Spotlight — Fri, 06 Nov 2009 14:48:59 +0000

[...] Indeed, Motorola wisely joined the Android bandwagon ahead of some of its competitors, and it appears to have produced a compelling handset at a competitive price. Just as importantly, it is benefiting from a big-budget marketing campaign backed by the nation’s largest carrier. But that campaign is focused entirely on Verizon Wireless and its Droid initiative — not on Motorola or any other manufacturer. For Motorola to fully leverage the momentum it’s gaining from the launch of the Droid, it should produce its own marketing campaign to push its suddenly hot brand — just as HTC is doing with its compelling “You” campaign. [...]

By: Jeff Reine

Jeff Reine — Mon, 02 Nov 2009 19:15:11 +0000

Thomas Crowne Affair (the remake) as coop mentions…

brilliant creative + spot-on messaging = a helluva way for htc to introduce itself to the broader public.

but i’m still getting the Droid.

By: Om Malik

Om Malik — Mon, 02 Nov 2009 18:23:21 +0000

That song is pretty awesome. Remember it being used in a movie starring Pierce Brosnan. I forget the name. That is a seriously cool track.

By: David Porter

David Porter — Mon, 02 Nov 2009 18:20:33 +0000

Agreed, Om. The ad is really well done, and I think the music (Felix Da Housecat’s 2003 remix of Nina Simone’s 1965 classic, Sinnerman) adds an epic appeal.

By: coop

coop — Mon, 02 Nov 2009 18:19:10 +0000

This is a great ad, and pays off the mysterious “you” billboard’s I’ve seen all around Los Angeles for weeks. Compare this to Yahoo’s ad (just an uninspired montage of stock footage and international scenes) and it’s miles ahead. I knew little about this company before, but they score points for their style. The music is a remix of Nina Simone, the original version also played at the end of The Thomas Crown Affair.

By: Chancey Mathews

Chancey Mathews — Mon, 02 Nov 2009 04:27:55 +0000

Did anyone else notice the music is the theme from Cellular?

By: couchweight

couchweight — Mon, 02 Nov 2009 00:49:02 +0000

In my opinion, from an ad stand point, it’s simply brilliant; the vision, the music, the message.
As someone stated in an earlier post, it’s adds like this that make me want ot see HTC succeed.

By: Peter Farago

Peter Farago — Mon, 02 Nov 2009 00:01:54 +0000

I am also a big fan of this ad campaign. Compared to the Droid comparative ads that point out iPhone’s shortcomings, this positions from the positive, which I think will score more points with consumers. Very well executed creatively, and clearly based on strong marketing research and understanding of the target audience. Well done, HTC!

By: David Kuder

David Kuder — Sun, 01 Nov 2009 23:38:44 +0000

On I-80 leaving San Francisco there is a Yahoo billboard, followed by HTC billboards.
Makes for an easy compare and contrast.

By: Om Malik

Om Malik — Sun, 01 Nov 2009 23:22:05 +0000

Agreed… I think they are transitioning into this new brand and the ad campaign is part of that effort. I really applaud them from taking this massive step. Interesting company which shows that upstarts can become mega-consumer brands in this day and age