Comments on: Re-Blog: Mark Cuban on Participatory Media http://gigaom.com/2009/10/30/re-blog-mark-cuban-on-participatory-media/ Sun, 19 May 2013 20:32:56 +0000 hourly 1 http://wordpress.com/ By: MediaFriends Blog « Participatory media, engagement, and Social TV http://gigaom.com/2009/10/30/re-blog-mark-cuban-on-participatory-media/#comment-477258 Tue, 03 Nov 2009 15:13:35 +0000 http://newteevee.com/?p=33897#comment-477258 [...] not to say the social potential for this medium is nothing.  NewTeeVee points out that “The participation may drop off as you move away from live [...]

]]> By: deverwarner http://gigaom.com/2009/10/30/re-blog-mark-cuban-on-participatory-media/#comment-477257 Tue, 03 Nov 2009 02:15:31 +0000 http://newteevee.com/?p=33897#comment-477257 I think he’s right on. “Old” media has a lot to learn about driving participation and first-showing viewing of programming other than sports and reality competitions.

http://seedchange.wordpress.com/2009/10/29/shelf-life-participation-value-and-television/

If it were me, I’d be evaluating new programming options based on their potential in this regard, and I’d be approaching advertisers with ideas on how to get involved.

It’s easier said than done, but there’s no doubt in my mind that the right choices could lead to higher first-showing audiences, greater engagement, more effective advertisements, and higher rates.

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