Video ad network ScanScout today said it had (finally) closed its Series B round by bringing in funding from Singapore-based EDB Investments. We’d previously written about the round in March, when the company had raised $5.1 million of a planned $8.1 million round, according to a regulatory filing. Alongside the added investment from EDBI, ScanScout is setting up its first Asian office in Singapore.
comScore had ScanScout as the top U.S. video ad network in July, though it has since dropped to No. 3. The Boston-based company serves both pre-roll and overlay advertising to a potential reach of 57.6 million U.S. Internet users. It recently introduced a new ad format it’s calling the “Super Pre-Roll” that includes interactive overlays placed in various positions within a pre-roll ad. ScanScout publishers include RealNetworks, Fox News and Broadway.tv.