5 Comments

Summary:

What a difference a year makes. Around this time in 2008, Hulu CEO Jason Kilar was the belle of the online video ball, and had audiences rapt as he talked about his obsession with providing a good consumer experience. Flash-forward to this week’s CTAM cable conference, […]

What a difference a year makes. Around this time in 2008, Hulu CEO Jason Kilar was the belle of the online video ball, and had audiences rapt as he talked about his obsession with providing a good consumer experience.

Flash-forward to this week’s CTAM cable conference, and Kilar is now defending his business, telling Broadcasting & Cable, “I like to say that I’m a capitalist,” and that he’s not “giving [premium content] away for free.”

Hulu’s TV network owners, feeling the heat from lower upfront ad dollars, a viewing audience that is migrating to new methods of TV consumption, and changing standards of success, have been quite vocal about their desire for Hulu to make more money. Last week, News Corp. Deputy Chairman Chase Carey caused a Twitter panic when he said that he “supposes” Hulu will start charging by 2010.

Hulu’s fewer-is-better ad model is also facing heat from the cable companies and their TV Everywhere initiatives, which will likely bring the same number of ads for a show online as there are on TV. Kilar has said Hulu supports authentication efforts, but they must “have a strong user experience.”

Having met Kilar, and seen how he’s grown Hulu over the past year, we wouldn’t bet against him. Hopefully, if he does have a plan, his corporate parents will keep trusting him.

  1. Long story short: Mr Murdoch, the new nº1 enemy of free, gave a call to mr surprisinly succesful Hulu CEO.

    Share
  2. [...] Hulu And The “Value” Of Content Hulu Media Channels Media Timeshifting The blogotwitisfacebooksphere has been all abuzz with the very idea that Hulu might be charging for content at some point in the near future. This piece at NewTeeVee does a good point of catching you up with the story so far. [...]

    Share
  3. [...] replaces mans Laptop with a Hard Drive! Do you have a Femtocell in your home if so listen in. Hulu subscription realities are charge for service imminent? Scobles Tech News Feed is Money. Cisco knows where the world of Media is headed buys Chinese [...]

    Share
  4. [...] will still pull in strong traffic, but it will become an increasingly lame duck. With no control over its own destiny, Hulu’s network parents will keep monkeying with release windows, and the site will add a [...]

    Share
  5. I’m really looking forward to seeing how the whole TV merging with the internet wave turns out. I watch nearly all my TV shows online now so are they really even “TV” shows to me anymore? I suppose they’re just shows.

    Share

Comments have been disabled for this post