5 Comments

Summary:

Yesterday’s official live stream from the red carpet of the premiere of Michael Jackson’s This Is It, powered by Ustream and hosted by Sony’s Crackle, Facebook and the movie web site, drew 1.8 million total viewers and more than 155,000 peak simultaneous viewers, according to a […]

UstreamThisIsItYesterday’s official live stream from the red carpet of the premiere of Michael Jackson’s This Is It, powered by Ustream and hosted by Sony’s Crackle, Facebook and the movie web site, drew 1.8 million total viewers and more than 155,000 peak simultaneous viewers, according to a representative for Ustream. Unlike far too many online video events, this one was international; feeds were distributed globally in six different languages: English, Spanish, Chinese, Italian, Russian and Japanese.

When I took a screenshot on Ustream yesterday at 4:53 p.m., the content was hardly thrilling — pictured is a would-be back-up dancer for the canceled tour depicted in the film — but there were more than 130,000 viewers tuned in.

Ustream’s most-streamed event of all time was Michael Jackson’s memorial service in July, for which the site hosted 4.6 million streams and 1.6 million uniques.

Also due today, according to a spokesperson for YouTube, are stats from U2’s live-streamed show on Sunday night.

You’re subscribed! If you like, you can update your settings

  1. New Moon Red Carpet to Stream Live on MySpace Tuesday, November 10, 2009

    [...] hot new category in live-streaming events, with the premiere of Michael Jackson’s This Is It drawing 1.8 million viewers late last month. Though as we’ve said in the past, live access to the red [...]

  2. New Moon Premiere Stream a Huge Draw Tuesday, November 17, 2009

    [...] And the Twilight kids easily topped out Ustream’s last big red carpet for the premiere of Michael Jackson’s This Is It, which had 1.8 million total [...]

  3. Ustream Viewer Launches on Android (Just in Time for a KISS Concert) Wednesday, November 25, 2009

    [...] live streaming from the red carpet premieres of hit movies The Twilight Saga: New Moon and Michael Jackson’s This Is It. The launch of the new Android app is set to coincide with a KISS concert in Los Angeles that the [...]

  4. Ustream Launches ‘All Access’ Celeb Reality Show Tuesday, December 8, 2009

    [...] share by powering events like the red carpet premieres of The Twilight Saga: New Moon and Michael Jackson’s This Is It. Both of those events drew millions of viewers, with the Michael Jackson red carpet pulling in 1.8 [...]

  5. The Oscars Get the Live-Streamed Red Carpet Treatment – GigaOM Wednesday, March 3, 2010

    [...] trend has extended past actual live events to movie premieres for highly anticipated films like the Michael Jackson biopic and the Twilight Saga’s “New Moon”.) Earlier this year the Golden Globes went so [...]

Comments have been disabled for this post