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Summary:

[qi:gigaom_icon_geolocation] Google is expanding its mobile navigation offerings with a free, GPS-enabled offering for Android 2.0 users, a service that promises to compete with the navigation apps already provided by carriers. The Internet search company held a press event on its campus yesterday to announce a […]

[qi:gigaom_icon_geolocation] Google is expanding its mobile navigation offerings with a free, GPS-enabled offering for Android 2.0 users, a service that promises to compete with the navigation apps already provided by carriers. The Internet search company held a press event on its campus yesterday to announce a beta version of Google Maps Navigation, which it bills as “an Internet-connected navigation system” that provides turn-by-turn directions as a free feature of Google Maps for mobile. The app enables users to view traffic conditions and search for businesses along their routes, and overlays Google’s satellite imagery and street photos with planned travel circuits. (How it works video below.)

U.S. carriers can’t be happy about the new service, though. While most operator-branded data offerings have fallen flat, carriers have found success with navigation offerings that generally sell for about $10 a month or are included in larger data bundles. Google Maps has been a big hit with users on all sorts of platforms — not just Android — and the navigation audience is sure to find an audience. Which is yet another reason partnering with Android is a double-edged sword for network operators.

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  1. Droid Invasion Has Begun — Verizon Gets Android Wednesday, October 28, 2009

    [...] is the first phone to feature the new Google Maps Navigation, offering turn-by-turn navigation in Google Maps. The phone will be available Nov. 6 for $199 with [...]

  2. SMS – ICQ für Windows Mobile kostenlos – Bedarf für Mobile Payment – Google Navi-App | I like my mobile Wednesday, October 28, 2009

    [...] Update: Allem Anschein nach soll die Google Navigation App vorerst nur auf Android 2.0-Geräten laufen. Mehr Details auf TechCrunchund hier ein Video von Gigaom. [...]

  3. Loved it, nice presentation…

    1. It is interesting… I still think DASH was the god standard on this one.

  4. GPS Makers Just Got Lost Due to Google Maps for Android 2.0 Wednesday, October 28, 2009

    [...] 2.0 combined with great coverage is a potent combination. But I don’t want to overlook the long-term and bigger impact of what Google has done for navigation today. Simply put — they nailed it at the same time they put a nail in the coffin of the existing [...]

  5. Droid Unveiled in NYC Wednesday, October 28, 2009

    [...] Tweet This (17) gigaom:http://gigaom.com/2009/10/28/droid-unveiled-in-nyc/ Share/Email Previous [...]

  6. “Google Maps Navigation: A Free, Ass-Kicking, Turn-by-Turn Mobile App [Apps]” and related posts | Movie Listings Central Wednesday, October 28, 2009

    [...] Google Fires Another Shot at Carriers With Google Maps Navigation – GigaOM [...]

  7. watchin that Garmin, Tom Tom stock go down the drain…..

  8. Does it need network connection like the maps app? That would redner it useless not only in Death Valley…

  9. Phil Hendrix, Ph.D. Thursday, October 29, 2009

    In addition to the compelling new device + service combination, several other factors will fuel Google’s success in LBS:
    1. With Street View, Google has invested heavily in compiling its own map/geodata, giving it a significant competitive advantage. Earlier this month Google dropped Tele Atlas (owned by Tom Tom) as the supplier of its geo/map data, choosing instead to use its own geodata sourced from Street View and a variety of public sources (in the U.S. for now, other countries to follow)
    2. Google is in a unique position to leverage its large and growing community of Google Maps users to make corrections and updates much faster and at a lower cost. Not yet crowd sourced (see Waze http://www.waze.com/), but likely to evolve in that direction.
    3. The PND OEM’s efforts to introduce new mobile devices that build on their GPS heritage are proving woefully inadequate – see Consumer Report comments on Garmin’s Nuvifone below.

    These and other developments are examined more closely in a forthcoming GigaOM Pro report, Location-based Innovation – Seven Trends That Are Tranforming Mobile to be published in early Nov.

    Phil Hendrix, Ph.D.

    Links:
    Google shakes up the geospatial data industry (http://geothought.blogspot.com/)
    Mediocrity, thy name is Nuvifone (http://blogs.consumerreports.org/electronics/2009/10/garmin-nuvifone-g60-review-personal-navigation-gps-pnd-smartphone-cellphone-iphone-app.htm)
    Garmin Nuvifone 2.0 – The road it should travel (http://blogs.consumerreports.org/cars/2009/10/future-next-garmin-nuvifone-the-road-it-should-travel.html)

  10. What You Need to Know About the Droid Wednesday, November 4, 2009

    [...] Google apps such as Maps, Latitude, Voice Search, Gmail and Calendar are included, and Droid is the first phone to feature the impressive new Google Maps Navigation. [...]

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