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Social gaming firm Playfish has been the subject of several acquisition rumours recently – in particular, that Electronic Arts (NSDQ: ERTS)…

Kristian Segerstrale
photo: C&binet

Social gaming firm Playfish has been the subject of several acquisition rumours recently – in particular, that Electronic Arts (NSDQ: ERTS) has already agreed to buy the social-gaming company for $250 million via Alley Insider) and, in another, that Playfish is just playing the field in search of an even bigger sale price (via TechCrunch and InsideSocialGames).

So is the company for sale? I asked Playfish CEO Kristian Segerstrale on Tuesday:

  1. They've certainly nailed the first successful business model in the entire social media space. As such, I'm surprised Facebook hasn't yet introduced a micro-payments platform of their own to grab a piece of the social gaming action. Instead, they've muffed around with the layout to limit the viral marketing opportunities the social gaming companies have relied on for growth, in an attempt to push them towards promoting via paid advertising.

    For a recent analysis of the success of social gaming companies see http://digitalpopuli.com/social-gaming/dissecting-the-success-of-social-gaming/

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