Here’s a fun way to spend your Tuesday afternoon. Michael Jackson, a huge draw even though he’s no longer with us, is taking the stage for the last time, via the This Is It documentary. The behind-the-scenes movie, set to be shown in theaters for just two weeks, debuts tomorrow with a red carpet premiere at the Nokia Theatre in Los Angeles at 4:30 p.m. PT. And the red carpet activities will be streamed internationally online on multiple sites, including Crackle, ThisIsIt-movie.com, Ustream and Facebook.
Sony Pictures Entertainment has enlisted Premiere Entertainment to produce the webcast, hosted in the U.S. by Big Boy and Luscious Liz of KPWR, with five more international hosts webcasting in a promised nine different languages.
At this point, we’re used to red carpet streams for awards shows like the Oscars. If the Michael Jackson stream does well — and it is likely to — red carpet streams may soon be another booming category of live online content. The only problem is, the web audience gets left in the dust when the VIPs head into the theater to see the real show.
Update 2: The stats are in from Ustream.