We’ve yet to see a web series successfully make the leap onto the TV screen, but digital content companies do have an increasing number of ways to get their shows exposed to TV viewers. The latest is through video delivery technology firm Clearleap, which has launched a content marketplace for cable and IPTV providers. The marketplace includes original series from digital studios like Next New Networks and Revision3, as well as lifestyle and local content from Play Sports TV, MyOutdoorTV and others. Cable and IPTV providers can sort through the shows, then program them for VOD in specific cities, neighborhoods or other targets.
Service providers need to integrate Clearleap’s content and ad management system into their existing VOD programming platform to access the marketplace. The company added its first two large cable providers — Atlantic Broadband and Bresnan Communications — within the past five months; it serves both content and locally-targeted ads for both. Clearleap was founded in 2007; it raised $8 million in a first round of funding from Trinity Ventures and Noro-Mosely Partners.