9.9 Media, the New Delhi-headquartered B2B publisher, today launched CFO India, a monthly targeted at finance professionals. The title is under a controlled circulation model right now and will be shortly available on select newsstands at Rs50, 9.9 Media co-founder and director Anuradha Das Mathur said. The magazine has about 50 pages and a print run of 5,000, Mathur said.
“There is no product or service in India that is dedicated to grooming the next generation of finance leaders. We are attempting to fill that void through a 360-degree approach that involves the CFO Institute, annual summits, bimonthly briefings, professional networks targetted at both junior and senior professionals and now this magazine. CFO India will be focussed on the Indian finance leader who increasingly has a global outlook,” Mathur said.
She added that the firm has received a healthy response from advertisers. “Anyone who is aiming to reach top management or senior professionals in finance roles, is a potential advertiser,” Mathur said.
Launched in September 2007, 9.9 Media is headed by former ABP CEO Pramath Raj Sinha and has raised funding from Helion Ventures and TVS Shriram. It publishes titles such as Skoar and Digit.