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Summary:

Microsoft may have only just launched Windows 7, but Apple isn’t sitting back and letting Redmond enjoy its time in the spotlight. Instead, last night it revealed three new ads in the popular “Get a Mac” series featuring John Hodgman and Justin Long, all of which […]

get_a_macMicrosoft may have only just launched Windows 7, but Apple isn’t sitting back and letting Redmond enjoy its time in the spotlight. Instead, last night it revealed three new ads in the popular “Get a Mac” series featuring John Hodgman and Justin Long, all of which go after Windows 7 by name.

The three ads, “Broken Promises,” “Teeter Tottering,” and “PC News” all have a slightly different take on what’s wrong with Windows, but they all manage to find fault. And they all do so without actually citing anything concrete about Windows 7, which really hasn’t been around long enough to generate the kind of widespread complaints that plagued Vista.

PC News

It’s the Windows 7 release news coverage, except the excited masses aren’t on board with Microsoft. They’re taking advantage of the call to upgrade to Macs instead. The theory being, if MS is saying “All right everybody, ditch Vista!” they might as well switch to an OS they know for a fact actually is user-friendly. Not the best of the bunch, and the logic behind it is kind of a stretch.

Teeter Tottering

Sort of like a single case study of one PC user from the first ad, this one follows an XP user getting ready to switch. To Mac, not Windows 7, despite PC’s repeated overtures to try to get her to stay. What’s great about this commercial is that Justin Long as Mac never says a word, and instead the only debating that goes on occurs between the PC user and Hodgman, so the customer ends up convincing themselves. Hence, the real benefits of Mac are self-evident.

Broken Promises

Only the basic Mac/PC duo are featured in this third new ad, unless you count the inclusion of their former selves from years gone by. This is my personal favorite of the bunch. It uses fictional remembered exchanges between Mac and PC over the years as each iteration of Windows was released, all the way back to Windows 2. A nice visual touch on the part of Apple’s advertising team is the way Apple’s outfit changes only minimally from clip to clip, while PC seems to be a slave to the fashion trends of the time. It paints PC as dated and Mac as timeless.

PC users probably haven’t even had a chance to become disillusioned with Windows 7 yet, but Apple is doing the smart thing by not letting them get the chance. These ads say it all: If Microsoft’s laid the groundwork for an upgrade mentality, best to swoop in and grab a few switchers while the getting’s good.

  1. The adverts are funny. Still one of the best ways to make a point while making money.

    Sadly, Microsoft’s main push seems to be the old saw of buying enough punditry to hope that makes a difference.

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  2. The third one, broken promises, is really funny! :D

    The other two however are simply lame, they feel as if Apple was trying too hard. A failed attempt at getting some attention where there is none to be gained. Someone who waited for Windows 7 is NOT GOING TO BUY A MAC… it’s not Vista, no matter how hard Apple would try to make it.

    And a little OT, I liked the Windows 7 premiere yesterday, it showed how much is going on on the PC market compared to the Mac, they presented at least a dozen new machines from different makers, just because…
    And some of them pretty damn sweet if you ask me (Lenovo S12 with the nvidia ion, new Vaio’s, Dell Adamo XPS a bunch of touch enabled computers). Sure we’ve got super-hot new iMacs… and OH MY GOD a Magic Mouse, which is so magical it doesn’t have a middle-click…, if I wanted to spend 2000 bucks, and NOT get a blu-ray drive, they’d be awesome. My 2008 iMac is staying put, has been upgraded to the (Snow) Leopard, which of course doesn’t seem to be upgraded at all (sure, I know, rewritten and crap, no difference from my perspective) and even better – I can’t run in 64 bit because of lack of support for some of my external devices (Can anyone spell Drobo Dashboard?), but hey… it was an update, came out before Win7, it’s by Apple so it must be AWESOME, right?
    right… ?

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    1. Hate to tell you but devices attached to 64 bit Windows need 64 bit drivers as well.

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    2. Also Win 7 is too Vista. Do you think MS could code a new os in one year? It took them 7 years to transmute XP into Vista.

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  3. Bohdan Ganicky Friday, October 23, 2009

    What these ads doesn’t say is that upgrading to Mac means buying new hardware. The cost of upgrade isn’t therefore comparable.

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    1. You mean upgrading to Windows 7 means buying new PCs… don’t you?

      Most PC machines 5+ years old running XP will not run the new Windows 7. Not fast enough. I think Windows 7 needs a fast Core Duo machine to run well. PC makers are loving this fact. But the landfills and the waste shipped to India and China will spike in the next few months. A environmental nightmare that MS is downplaying!

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    2. Bohdan Ganicky Monday, October 26, 2009

      Nope, I don’t mean that. I mean that buying Mac ALWAYS means buying new hardware when coming from Win/Lin world. And that’s not the case when upgrading to W7 from XP/Vista.
      Not to mention that even when you go with new HW in Win/Lin world, it’s always way cheaper than in the Mac world.

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    3. You should sell used cars.

      Going from PC to Mac is not wallet draining, and you can run ALL your old software on the Mac. Can’t run Mac software on a PC. Right?

      Did not cost me a dime in buying new software going from a PC to Mac.
      I’m using the free NeoOffice and other free programs.
      You can review and download them all here -
      http://www.apple.com/downloads/macosx/

      Apple supplies all the other software like Iphotos, Imovies, Iweb;etc. For the rest of your PC software, just buy Fusion for 79.00.
      http://store.apple.com/us/product/TX501LL/A

      Also, enjoy buying a new PC with Windows 7 if you are running an older PC that won’t support it.

      Oh, you will really have fun installing your older Office software on it. My friend said there is a ton of MS Office promo software that blocks the install of older MS Office software. Have to do a ton of uninstalling and file track downs and deletions before you can install ANY of your older MS Office Software. Total waste of time and more stress courtesy of your greedy friends at MS. They MAKE the PC sellers install it. Keep that forced Monopoly up boys!

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    4. Actually I’m not buying anything, because I’m a happy user of Ubuntu Linux for 4 years and I don’t have the slightest reason to switch. It just amazes me how Apple fans takes their commercials so serious. Hey, it’s just a commercial…don’t try to find the truth there.

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    5. It always amazes me how Linux people are all such loner know-it-alls.

      Climb back up on the mountain with yogi and guide us all with Linux.

      LOL

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  4. It also leaves out the fact that you won’t be able to use any of your existing software. So you will have to shell out for MS office (or iWork) and the equivalents of any other programs you were using on Mac.

    Nor does it include any talk about how it might be necessary to purchase VMware or Parallels and deal with the hassles of a virtual machine. What is considered an awesome selling point amongst geeks is a PITA for regular uses.

    People should upgrade to a Mac because it will better meet their needs, not because it’s the “anti-MS” alternative. Otherwise, they’re going to be in for a world of hurt. I’m speaking from personal experience on this one.

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    1. The last sentence of the first paragraph should read:

      “So you will have to shell out for MS Office (or iWork) and the equivalents of any other programs you were using on the PC.”

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    2. You idiot. All programs or apps as Mac hacks like to call them, from xp work on Windows 7. i have been using it for over 8 months and not a flaw

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    3. Seriously, you think someone switching from Windows to Mac would be surprised they Mac apps?

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    4. Hey me,

      Yes there are issues going from XP to Windows 7. You can read it from the horse’s mouth, the MS site! Maybe not with the “few” programs you have running, but with a lot of old business software.

      http://www.microsoft.com/windows/compatibility/windows-7/en-us/default.aspx

      If you have to run your NEW PC in XP mode, you might as well get a NEW super fast Mac and run Fusion 3. Run Windows 7 only when you have to is my motto.

      http://blogs.vmware.com/teamfusion/2009/10/vmware-fusion-3-the-best-way-to-run-windows-on-the-mac-coming-october-27th.html

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  5. All these ads gave me a good laugh last night. Yesterday afternoon i was trying to decide if I should buy windows 7 or buy a new macbook. I got as far as the checkout with a macbook but in the end I bought windows 7, which so far is quite enjoyable (but any fresh install makes the computer seem brand new to me). I am just holding out to see what Apple and MS throw out in terms of tablets.

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  6. Kurtis Schmidt Friday, October 23, 2009

    I believe that the first two adds might work well for the general public. There is likely a number of XP users who are looking to buy new computers, and Apple has simply placed the idea that, if your looking at getting a new computer anyway, why not think about Mac as well.

    However, I also believe that Apple left out an important point that would have worked well for them. If you buy a Mac at an Apple store, they will transfer your files over for free. This is something that no one else (just guessing) offers, and they should have capitalized on that.

    I’m not sure if my assumptions are correct about the general public, but that’s just my 2 cents.

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  7. Ads are funny, but they are getting repetitive. Soon this making-fun-of-Windows theme will not be cute any more and might backfire supporting the idea of snobish Mac users. It sounds like, thought it’s pretty early, that Windows 7 is much better than Vista (those are relative terms), but I think that’s partly because of Apple! All this making fun of (rightfully) Vista and grow of Apple market share made people in Redmond sit down and sweat a bit. I’m only hoping Apple will keep up now.

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  8. Apple seems to be trying a wee bit too hard here, all I get out of this is that there’s nothing wrong with Windows 7. Instead I should switch for customer service instead? That won’t run all my old apps!

    Besides, For once I think Microsoft beat Apple on a release. Apple left me more in the dark because I never upgraded my macbook pro from 10.4 before 10.6, apparently it’s just “do a fresh install” along with not being able to buy a copy of OSX without it being bundled with other software. Microsoft provided tools to upgrade. As it stands I sat down for 20 minutes and figured how to copy across my Steam games, how to get all my settings across (with the Win 7 migration tool). Not really sure if such help exists from Apple, they didn’t release any details on how to upgrade. Microsoft told us all these things, months ago. Sure, a straight upgrade would be nice, but at least I knew this was coming. Unlike sitting down with a copy of 10.6 and finding out for the first time.

    And in the past few months Apple has had to play catchup with Java and released a fairly buggy OS (unlike Microsoft, who tested the hell out of 7). For once I don’t feel like I missing anything without paying the extra grand for a mac.

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  9. The telling thing here is that Apple spends so much money trashing the competition unfairly.

    What if that money were spent instead on improving securty on OSX? Now, THAT would actually help consumers, and be better for Apple in the long run.

    Ah, but security is hard. Developing ads and running them is easy, and Apple Inc. does it brilliantly.

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    1. Ha Ha Ha. You think Windows is a more secure platform than Mac. Ha ha Ha.

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    2. How are the yearly Norton Anti-virus definitions subscription$ going on your PC???

      HA Ha Ha.

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    3. @paw and cc:
      Yes, Windows 7 is more secure than any Mac OSX shipping to date. Check your facts, and don’t fall into the trap of confusing obscurity with security (especialy as Apple Inc. would very much like to set that trap for you).

      I don’t pay a dime for anti-virus. Microsoft Security Essentials works great

      Windows 7 tells you loudly (as did Vista) if you’re downloading a trojan. How about Mac?

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  10. Windows 7 was hyped as a lean OS that would run faster than Vista on less hardware, but it requires the same bump in hardware as Vista. Mac OS X and other Unix-like OS’s are lean enough to run on mobile devices. So I am skeptical of what is being pushed – is it just Vista with an improvement in boot time and the removal of annoying alerts?

    Consider how much time it takes for an application developer to pick up a new iteration of Windows which have proprietary quirks, and when you realize that Windows OS’s have a short shelf life compared to UNIX derivatives, like OS X, you might wonder whether it is worth the risk to switch to W7. Better to aim your career and your business technology strategy toward platforms that are here to stay.

    I switched to Mac OS X last year after 15 years with Windows. I am not switching back for W7.

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