Our very own Olly Farshi dropped by his local Apple Store in Helsinki and was kind enough to hook us up with a quick hands on video looking at Apple’s new Magic Mouse. So, enjoy!

Our very own Olly Farshi dropped by his local Apple Store in Helsinki and was kind enough to hook us up with a quick hands on video looking at Apple’s new Magic Mouse. So, enjoy!

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  1. I played with one last night at my local Apple Store (Tyson’s Corner, VA) and I think I’m definitely sold on one. I was hoping I would find some flaw with the mouse that would save me $70, but nope. The thing is perfect. It feels perfect in my hand, left & right click are perfectly responsive and the multitouch scrolling works beautifully.

    My ONLY gripe with the mouse is a lack of a middle click, but I’m not sure why, as I’ve never middle-clicked anything in my life and often hate the clicky scroll-wheels.

    I’m definitely buying one. Constantly harrassing the local Apple Stores to find out when they’ll be available in the retail locations (this man don’t pay shipping :) ).

  2. I have a question:
    That thing’s wireless, and there’s no security tag or anything on there… What stops you putting it in your pocket and taking it home?
    I know there’s a sticker on the bottom, but that would peel off easily.
    Any ideas?

    1. Two things:


      People don’t tend to do that kind of thing in Finland. Yes, it happens, but it’s a very different place to England or the U.S.

      Over here, for example, in a café I’ll leave my wallet and iPhone on the table when I go outside for a cigarette. Back in England, I wouldn’t even do that if I was still sat at the table.


      Having said all that, the staff member at the store was actually keeping the Magic Mouse under the front desk. Although I think that was because that was the only unit they currently had in.

      I wouldn’t be surprised if they leave several Magic Mouses (Mice?) out once they receive more.

    2. Good points, I understand about the whole iPhone/café thing in England and the US.
      I suppose people who go into the Apple store also aren’t as likely to want to do that, either.

  3. [...] sister blog, TheAppleBlog, has posted a video of the Magic Mouse shot in an Apple store in Helsinki. The video shows all angles of the mouse, and how easy the touch [...]

  4. The demo units come with 1 oz of C-4 inside, which is triggered if the bluetooth goes out of range. Highly effective against shoplifters.

  5. [...] local Apple Store yet, though, but Olly Farshi found one in Helsinki and he provides an interesting video demonstration of it here.  It looks [...]

  6. DistortedLoop Friday, October 23, 2009

    Over here in the US, the stores that do have them on demo/display have them wired down with the typical Apple anti-theft cabling, which led me to joke that it’s not a wireless mouse on Twitter.

    Anyways, I’m not sure how valid a rave review of the magic mouse is if you couldn’t try out the features that make it “magic”. That said, seeing it in your hand and how slick it looks and seems to fit is making me reconsider my earlier lean towards not getting one.

    Thanks for the video.

  7. While the multi-touch part is very cool and the mouse is gorgeous, I fail to see the value in this $70 mouse.

    I love apple products, I own a lot of them, however a mouse that literally does the same functions as a $9 mouse (left click, right click, scroll up/down/left/right) seems a bit of a bad value.

    I was really hoping that they’d allow Multi-touch pinch/zoom and even enable 3 finger gestures (a 4th finger would get crowded), but seriously the mouse doesn’t do anything special.

    Multi-touch has so much potential, maybe Apple will release a software update later, or perhaps open up the API so developers can utilize the multi-touch surface.

    I was really just hoping for a desktop version of the trackpad that comes on the MacBook Pros, the 3-finger and 4-finger gestures are very useful.

    Not saying I won’t buy it, I probably will, but I was hoping that the mouse would at least allow pinch/zoom. Even though I know it’ll probalby give you carpal tunnel real fast.

    1. DistortedLoop Friday, October 23, 2009

      That’s part of the Apple Reality Distortion Field, the company’s ability to make rational people like you and I feel we just have to have their latest product, even if it is overpriced and not really that fantastic. ;-)

      On the other hand, supposedly the next update of Snow Leopard may have new and improved features built into it that offer more multitouch magic for this mouse. SL 10.6.2 supposedly on the verge of release…maybe even next week to beat the actual release of this mouse to the unwashed masses…?

  8. Two-finger swiping worked on the one I demo’d at my local Apple Store. Isn’t that part of multi-touch functionality?

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  9. Middle click?

    The fancy Logitech mice are looking like a nice proposition.

  10. Two problems with it:

    1) It is too flat and doesn’t fit the natural curvature of the hand placed on it.

    2) The material used is not swipe friendly. The texture should have been like the trackpad on the laptops.

    But other than that it looks quite sleek sitting on the desk.

    1. In response to your #1 point, Apple mice aren’t made to fit the curvature of the hand. Instead, you’re supposed to hold them with just your fingertips making contact with the mouse, and your hand naturally forming a curve but not touching the mouse. This allows greater precision with small mouse movements since you need only move your fingers while your wrist is on a pivot, rather than moving your entire hand.

      This is the direct opposite of most Logitech mice which are marketed as “ergonomic” and tend to meld with your hand, try become an extension of your hand.

      Which design is “better” is left entirely to personal preference, but I’ve found a lot of people don’t think the Mighty Mouse (now Apple Mouse) is very comfortable simply because they were trying to grip it with every part of their hand. No doubt it will be the same with the Magic Mouse all over again.


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