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Summary:

MySpace’s recent reorientation to emphasize entertainment over friends makes it more similar to Twitter than Facebook, said News Corp Chief Digital Officer Jonathan Miller at the Web 2.0 Summit in San Francisco. “Twitter is about asymmetrical relationships,” said Miller, while Facebook users have mostly symmetrical friend […]

jonathanmillerMySpace’s recent reorientation to emphasize entertainment over friends makes it more similar to Twitter than Facebook, said News Corp Chief Digital Officer Jonathan Miller at the Web 2.0 Summit in San Francisco. “Twitter is about asymmetrical relationships,” said Miller, while Facebook users have mostly symmetrical friend relationships. “MySpace is in between. One of the things we have to focus on right now is you have to declare a major.”

But ultimately MySpace will end up more like Twitter. “MySpace is more about interests, which is followers and followed, than just the pure friend thing,” said Miller. “But obviously I believe we have the ability to be much richer [than Twitter].”

In some respects this shift is quite obvious, but it’s interesting to hear News Corp spell it out. And Miller is right: Though Twitter is quite the phenomenon right now, MySpace does have more features. Twitter is at its core a broadcast system, whereas MySpace can get a lot deeper into music and other content.

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  1. Zacqary Adam Green Thursday, October 22, 2009

    What?

    Just…what?

    No. No, just…no. The more I think about that the more my brain hurts. This guy probably just wanted to say “Twitter” to get attention.

  2. MySpace Says Twitter Is Closer Competitor Than Facebook – Gigaom.com | Review Twitter Traffic Systems Thursday, October 22, 2009

    [...] Post By Google News Click Here For The Entire Article Twitter Traffic Machine Review- October 22nd, 2009 | Category: Twitter Traffic Machine [...]

  3. “MySpace is in between. One of the things we have to focus on right now is you have to declare a major.”

    But ultimately MySpace will end up more like Twitter.

    OK, MySpace is in the middle….which is no place…..so they realize they have a problem. It may try to more like Twitter, but it can’t be, Twitter already holds that ground……Good luck MySpace

  4. Myspace is somewhere in between Twitter and Facebook – hmmm – thats almost a funny as calling it an infertile Mule.

    http://en.wikipedia.org/wiki/Mule

  5. Very good article mate. One that is very interesting to me as I had a book for Facebook Statuses published this year entitled ‘is: The Phenomenon of the Facebook Status’ (www.theisbook.com). I wrote this book whilst traveling around the globe and I found Facebook Statuses to be very useful to tell what people what people at home were up to at a glance.

    Something that you and some of your readers may be very interested in is the Facebook Status Generator to help on days when the creative pool is not so deep, so have a look and let me know what you think:

    http://www.theisbook.com/status-generator/

    Looking forward to reading more of your stuff mate.

  6. Twitter Backgrounds Sunday, October 25, 2009

    I have no idea how Myspace is anywhere near Facebook, or Twitter. I agree with one of the guys above, the mention of Twitter just to get people talking. Myspace is nothing like Twitter except for being able to change your background.

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