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Comcast (NSDQ: CMCSA) On Demand Online will move from trial to reality later this year but not as the TV Everywhere wonderland all the hype…

Comcast And Starz

Comcast (NSDQ: CMCSA) On Demand Online will move from trial to reality later this year but not as the TV Everywhere wonderland all the hype might lead subscribers to expect: the streaming on demand will be limited to some cable shows and movies, access will be limited to in-home computers — and, at first, access will be possible only through Comcast’s own ISP, barring anyone who does not pay Comcast for video and broadband. But, as promised, the actual service will be free to cable subscribers; access will be through Comcast.net or the company’s video portal Fancast.

Comcast Chairman and CEO Brian Roberts announced the expansion during the opening talk at the Web 2.0 Summit this afternoon. In an earlier briefing, Comcast execs told AP plans still call for opening access to competing broadband providers and access outside the home and on mobile devices. AP also reports that eventually access will be possible through the websites of participating cable nets like AMC.

No deal with Starz yet: Comcast’s 5,000-subscriber trial included content from a couple of dozen cable programmers and broadcasters, among them Time Warner’s HBO, TBS and TNT; CBS; (NYSE: CBS) Discovery; AETN; Rainbow Media; Scripps and premium channel Starz. The deals covered only the trial, which was seen not only as a test of authentication but for programmers and advertisers as well. A spokesman for Starz tells paidContent the programmer was pleased with the results of the test operationally but does not yet have a deal with Comcast to take part in the next stage. A Comcast spokeswoman says all of the networks are on board for the next phase.

Comcast, NBCU, etc.: Comcast already delivers a considerable amount of shows and movies from broadcasters and cable programmers through Fancast’s distribution deal with Hulu, the JV owned by NBCU, Fox, Disney (NYSE: DIS) aand Providence Equity Partners. That’s an advertising model for now; paid subscriptions for some content may be on the way. The TV Everywhere concept is a little different — it’s based on making video cable subs already pay to see available across platforms using authentication to verify their right to see the video. As I’ve written before, Hulu could be used just as Fancast is to do authentication, as could similar platforms. Some people analyzing the possible GE-Comcast deal view becoming the majority owner of NBCU and thus a partner in Hulu as some kind of antidote that will protect Comcast’s cable subscription dollars. But even if a deal happened next week, Comcast would be at arm’s length from NBCU through the regulatory process — and, people familiar with the situation tell me, even after that. I’m not so sure about the latter but Comcast will be on this dual track indefinitely. More to come.

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  1. I wonder just how much content "some cable shows and movies" means. If Comcast starts with too little, I suspect the service won't have enough appeal.

  2. Virtual Studio gives the facilities includes: Talk shows hosting, using virtual sets; http://www.vsworld.com/?loadSwf=swf/streaming.swf live & on-demand web-cast streaming studio; recording by voiceover artists; production facility for audio video presentations; option for live call outs or live phone-ins; radio shows; panel discussions; training-educational videos with software demos audio-video processing, optimization & encoding facility.

  3. Brooklyn Bridges Wednesday, January 12, 2011

    Your article title is so true! It won’t be TV Everywhere because in order to watch live TV, you have to be inside of your home network! I had Comcast for a number of years before I made the switch over to DISH Network and I soon started working for them and I must say that I am so much more happier with the switch. Last year, DISH came out with an app called DISH Remote Access and every since then I’ve been hooked. I can watch live TV OR my DVR recordings no matter where I’m at. I can also manage my DVR or use my phone as a remote. I highly recommend that people check DISH out before getting Comcast and waiting until “later this year” to get these new features.

    *Danielle

  4. Xfinity is a great website, and has tons of online content. But that in itself doesn’t make it TV everywhere. Comcast says it will have that later in the year. Why doesn’t it surprise me that the cable companies are scrambling to catch up. As both a DISH Network customer and employee I have to applaud DISH for their TV Everywhere option. Being able to watch TV from my Smartphone, Android, or laptop is such a neat option. I can’t imagine going back now that I am a frequent user. -Joe

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